From scenarios to strategy

Date of publication: June 15, 1983

Company: Shell Global

Abstract:

Planning is a process in which the management of an organisation must take an active part and with the aid of which major decisions are taken about the structure and direction of the corporation. The decisions involve resource allocation in the context of corporate strategy development. The development of strategies (Strategic Planning) is therefore a subject I will touch upon and in particular the question as to whether strategies can be developed independent of study of the environment within which we operate.

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