Today is actually tomorrow!

Date of publication: September 22, 2009

Abstract:

CSR has become one of the important weapons of companies in increasing awareness, familiarity, favorability and reputation. Almost every company carries out a CSR activity but few measure its perceptual or real impact. This presentation shows how research can be a guide to companies inselecting a CSR activity, measuring the effectiveness and internalizing it in company.

Elvan Oktar

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Fatma Çelenk

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