Abstract:

Research shapes our brands, inspires our content and helps us communicate with our audiences. Nickelodeon has undertaken the most detailed, far-reaching analysis to date of 9-14 year olds. Given the geographic scope of the study, we provide in-depth understanding of kids in Latin America, and contrast them both with kids both globally and in other emerging markets. This study is a definitive guide to the generation who will take us into the future: by understanding their hopes, fears and expectations, the things that worry them or make them happy and the values they hold dear, we can ensure that everything we do, from content creation to platform development, is in tune with the needs and tastes of this emerging demographic, allowing us to fully engage with Latin America's 'Kids of Today and Tomorrow'.