Abstract:

Dr. Meiselman has worked in sensory and consumer research for many decades, and has seen this field change dramatically from a focus on unbranded, unpackaged products to a wide spectrum including the product, the person consuming that product, and the environment in which the product is consumed. Where is sensory and consumer research now, and where is it heading? Dr. Meiselman will describe the present and predict the future on issues including Health and Wellness, Moving into the Real World, Trained and Consumer Panels, Number of People in Samples, Measures Beyond Liking, Ritual and Habit, and Cross Cultural Measurement Issues. If you knew sensory research 20 years ago, you won't recognise the new sensory and consumer research today.