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Angle, P. (1994a, June 15). Your best customers are not those you have today. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/your-best-customers-are-not-those-you-have-today
Rao, M. (1994a, June 15). The mismeasure of satisfaction. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-mismeasure-of-satisfaction
Watters and Wright (1994a, June 15). Why has branding failed in the U.K. insurance industry?. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/why-has-branding-failed-in-the-u-k-insurance-industry-
Spacil, V. (1994a, June 01). The problems of distribution in the pharmaceutical industry in the Czech Republic. ANA - ESOMAR. Retrieved September 26, 2024, from
de Masi and Krikorian (1994a, January 01). Agencies' problems with advertisers in the Middle East. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/agencies-problems-with-advertisers-in-the-middle-east
Bartram and Bartram (1993a, June 15). Satisfied or satiated?. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/satisfied-or-satiated-
Seth, Brodie and Scott (1993a, June 15). The determinants of MKIS usage. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-determinants-of-mkis-usage
van Herk, M. C. (1993a, June 15). Multi-cultural marketing. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/multi-cultural-marketing
Auty, S. (1993a, June 15). Using conjoint analysis to explore industrial marketing opportunities. ANA - ESOMAR. Retrieved September 26, 2024, from