Abstract:

The paper summarizes the results of the commercial research project. It answers question if it is possible to enter the medicament distribution market in the Czech republic and what are the main barriers to enter. After a brief description of macroenviromnent and mesoenvironment there is a methodology of project. The third part analyzes both parts of distribution process - customer and supplier. It describes needs of drugstores and their level of satisfaction with the distribution work. It also evaluates the relationship between producer and distributor. The conclusion brings a list of recommendations for present and potential distributors so they would become more competitive.