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Research papers

A department store CSM study In Chile (Spanish)

The present document studies the advantages and benefits of the Customer Satisfaction Measurement (CSM) studies in a highly competitive market as is the case in the department store sector in Chile. In particular the benefits contributed by the...

Catalogue: Latin America 1999: Marketing In Latin America In The 21st Century
Authors: Mauricio Ordenes, Jaime Quezada, Ramon Cavieres
June 15, 1999
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Citation

Ordenes, Quezada and Cavieres (1999a, June 15). A department store CSM study In Chile (Spanish). ANA - ESOMAR. Retrieved June 25, 2024, from


https://ana.esomar.org/documents/a-department-store-csm-study-in-chile-spanish-


Research papers

A department store CSM study In Chile

The present document studies the advantages and benefits of the Customer Satisfaction Measurement (CSM) studies in a highly competitive market as is the case in the department store sector in Chile. In particular the benefits contributed by the...

Catalogue: Latin America 1999: Marketing In Latin America In The 21st Century
Authors: Mauricio Ordenes, Ramon Cavieres, Jaime Quezada
June 15, 1999
×

Citation

Ordenes, Cavieres and Quezada (1999a, June 15). A department store CSM study In Chile. ANA - ESOMAR. Retrieved June 25, 2024, from


https://ana.esomar.org/documents/a-department-store-csm-study-in-chile


Research papers

Evaluation of service quality and customer satisfaction

The paper presenfs the authors’ viewpoint of the evaluation of customer satisfaction in the Brazilian Telecommunications Operating Companies while state-owned companies. Methodologies like the Projects Opus and Revind developed by technicians...

Catalogue: Latin America 1999: Marketing In Latin America In The 21st Century
Authors: Jose Eduardo Benevello de Castro, Edmundo Brandao Dantas
June 15, 1999
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Citation

de Castro and Dantas (1999a, June 15). Evaluation of service quality and customer satisfaction. ANA - ESOMAR. Retrieved June 25, 2024, from


https://ana.esomar.org/documents/evaluation-of-service-quality-and-customer-satisfaction


Research papers

Evaluation of service quality and customer satisfaction (Spanish)

The paper presenfs the authors’ viewpoint of the evaluation of customer satisfaction in the Brazilian Telecommunications Operating Companies while state-owned companies. Methodologies like the Projects Opus and Revind developed by technicians...

Catalogue: Latin America 1999: Marketing In Latin America In The 21st Century
Authors: Jose Eduardo Benevello de Castro, Edmundo Brandao Dantas
June 15, 1999
×

Citation

de Castro and Dantas (1999a, June 15). Evaluation of service quality and customer satisfaction (Spanish). ANA - ESOMAR. Retrieved June 25, 2024, from


https://ana.esomar.org/documents/evaluation-of-service-quality-and-customer-satisfaction-spanish-


Research papers

Office-based data collection

This paper describes an alternative method of data collection in customer satisfaction studies - office-based data collection via the Internet. The project described here is part of an Incentive Programme comprising all stall' in the branch offices...

Catalogue: ESOMAR Net Effects 1999
Author: Per Lundgren
June 15, 1999
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Citation

Lundgren, P. (1999a, June 15). Office-based data collection. ANA - ESOMAR. Retrieved June 25, 2024, from


https://ana.esomar.org/documents/office-based-data-collection


Research papers

Data mining VS. conventional analysis

The paper performs a comparison of data mining tools with conventional tools. It is focused on the analysis of issues such as if the new techniques are better than the older ones if so in which sense and when we should apply them. The effort is...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Author: Luiz Sá Lucas
September 1, 1998
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Citation

Sá Lucas, L. (1998a, September 01). Data mining VS. conventional analysis . ANA - ESOMAR. Retrieved June 25, 2024, from


https://ana.esomar.org/documents/data-mining-vs-conventional-analysis-


Research papers

Identifying latent dissatisfied customers

Data mining is the automated search for hidden previously unknown and interesting knowledge from large databases. This paper describes the use of data mining in the domain of customer satisfaction studies more specifically to tackle the problem of...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Authors: Josee Bloemer, Tom Brijs, Gilbert Swinnen, Koen Vanhoof
September 1, 1998
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Citation

Bloemer, Brijs, Swinnen and Vanhoof (1998a, September 01). Identifying latent dissatisfied customers . ANA - ESOMAR. Retrieved June 25, 2024, from


https://ana.esomar.org/documents/identifying-latent-dissatisfied-customers-


Research papers

Customer satisfaction research

All over the world, customer satisfaction has been recognised as an important subject to increase customer loyalty and retention. In each country or culture with freedom of decision customer satisfaction is closely connected with customer loyalty and...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Authors: Christian Hothum, Susanne Spintig
September 1, 1998
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Citation

Hothum and Spintig (1998a, September 01). Customer satisfaction research . ANA - ESOMAR. Retrieved June 25, 2024, from


https://ana.esomar.org/documents/customer-satisfaction-research-


Research papers

Gain mobility by new forms of vehicle utilisation and mobility management

‘Mobility management’ is a global concept of various policies to ensure the efficient sustainable satisfaction of mobility demands. Intermodality including all transport carriers will provide an increased quality of life and added value....

Catalogue: International Automotive Marketing Conference 1998
Authors: Conrad Wagner, Heiner Schmeck
June 15, 1998
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Citation

Wagner and Schmeck (1998a, June 15). Gain mobility by new forms of vehicle utilisation and mobility management. ANA - ESOMAR. Retrieved June 25, 2024, from


https://ana.esomar.org/documents/gain-mobility-by-new-forms-of-vehicle-utilisation-and-mobility-management