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, C. (1979a, June 01). Qualitative research into alternative Aquafresh positioning. ANA - ESOMAR. Retrieved May 15, 2024, from
https://ana.esomar.org/documents/qualitative-research-into-alternative-aquafresh-positioning
, C. (1979a, May 01). Qualitative research into Hellmans advertising. ANA - ESOMAR. Retrieved May 15, 2024, from
https://ana.esomar.org/documents/qualitative-research-into-hellmans-advertising
, C. (1978a, June 09). Qualitative research into advertising on Electrolux vacuum cleaners . ANA - ESOMAR. Retrieved May 15, 2024, from
, C. (1973a, October 12). Further qualitative research on advertising approaches for the Polaris concept. ANA - ESOMAR. Retrieved May 15, 2024, from