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Qualitative research into Hellmans advertising

Date of publication: May 1, 1979

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

A new animatic featuring Virginia Wade was produced and the purpose of the present research was to examine its communication of the brand and whether it fulfilled the advertising objectives. In addition, a script for a similar advertisement using Tony Jacklin had also been prepared and this was also assessed in the research. 

CRAM/Peter Cooper Archive

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Citation

, C. (1979a, May 01). Qualitative research into Hellmans advertising. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-toyota-advertising