Qualitative research into alternative Aquafresh positioning

Date of publication: June 1, 1979


The positioning and communication of Aquafresh in the UK market is currently being re-examined to find ways of improving the brand's performance. Due to the success of the brand in some overseas markets on different advertising platforms, it was decided to evaluate the UK positioning against those in America, Australia, and South Africa. 

CRAM/Peter Cooper Archive


This is a long description of some author details.

This could also be of interest:

Research Reports

Research Reports

Research Reports

  • PDF