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Qualitative research into alternative Aquafresh positioning

Date of publication: June 1, 1979

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

The positioning and communication of Aquafresh in the UK market is currently being re-examined to find ways of improving the brand's performance. Due to the success of the brand in some overseas markets on different advertising platforms, it was decided to evaluate the UK positioning against those in America, Australia, and South Africa. 

CRAM/Peter Cooper Archive

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Research Reports

Aquafresh qualitative advertising research

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

August 1, 1977

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Citation

, C. (1977a, August 01). Aquafresh qualitative advertising research . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/aquafresh-qualitative-advertising-research-


Research Reports

Qualitative research on Aquafresh commercials

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

August 18, 1973

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Citation

, C. (1973a, August 18). Qualitative research on Aquafresh commercials. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-aquafresh-commercials


Research Reports

Aquafresh advertising 'tough world'

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

July 1, 1977

×

Citation

, C. (1977a, July 01). Aquafresh advertising 'tough world'. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/aquafresh-advertising-tough-world-


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×

Citation

, C. (1979a, June 01). Qualitative research into alternative Aquafresh positioning. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/aquafresh-advertising-tough-world-