Resources Library by ANA

Learning to win

Once again, we argue that the failures [of innovation] are really not random at all: They are predictable and avoidable: if managers get the categorization stage of theory right. Of the many dimensions of business building, the challenge of creating...

Catalogue: Congress 2008: Frontiers

Authors: Howard R. Moskowitz, Johannes Hartmann

Companies: Unilever, Moskowitz Jacobs Inc.

September 26, 2008

Global cities forum

Global cities resonates with the Frontiers theme of this congress in three ways: • We look at methodological frontiers by exploring the potential for using deliberative research techniques internationally. while much has been said about what...

Catalogue: Congress 2008: Frontiers

Authors: Emily Gray, Julie McQueen

Company: Ipsos MRBI

September 15, 2008

Scoring media for ROI potential

This presentation reports on early, but very promising, research results toward an innovative media selection factor. Media Ad Xponent(SM) isolates a program's contribution to a commercial's ability to motivate incremental brand sales, above and...

Catalogue: WM3- Worldwide Multi Media Measurement 2008

Authors: Leslie Wood, James Spaeth

June 1, 2008

The glue

Until recently, different elements of a campaign were evaluated in completely different ways. Advertising tracking measured TV, exit interviewers were employed to accost people as they left the store to evaluate point of sale, response rates were...

Catalogue: WM3- Worldwide Multi Media Measurement 2008

Authors: Fiona Blades, Verity Johnston

Company: MESH Experience

June 1, 2008

Research World (June 2008)

Although it has become a cliche to say so, the advent of online research has changed the face of our industry and will continue to do so for years to come. Indeed, I believe that we are only at the very beginning of the innovation cycle that online...

Catalogue: Research World 2008

Author: ESOMAR B.V.

June 1, 2008

Once gotten, not forgotten

Lidia Oie, responsible for the Qualitative Studies Area at one of the biggest marketing research enterprises in Latin America, will describe the uses and achievements of deprivation studies. This technique allows to identify the value that a product...

Catalogue: Latin America 2008

Author: Lidia Oie Jiques

Company: Ipsos MRBI

May 13, 2008

Cyber quali

With the advance of globalization and the new demands imposed by the reality of the 21st Century, the search for new routes for the development of Market Research has become imperative, and the opportunity to conduct online research has been one of...

Catalogue: Latin America 2008

Author: Diva Maria Tammaro de Oliveira

May 13, 2008

Research World (March 2008)

One of the constants in the long and illustrious history of market research has been vigorous and impassioned debate about how (and if) advertising works and what this means for researchers trying to predict and measure impact and ROI (return on...

Catalogue: Research World 2008

Author: ESOMAR B.V.

March 1, 2008

The healthcare journey

Although today's clinical healthcare domain is typically driven by technological possibilities, increasingly awareness is building that a change in focus is needed to also incorporate the experiences of those who undergo a treatment or provide it....

Catalogue: Global Healthcare 2008: Consumer Choice

Authors: Lekshmy Parameswaran, Laura Nino

Company: Philips International

February 6, 2008