Resources Library by ANA

Silent discussions

“Collaboration software” tools, developed at the University of Arizona (United States) and used to enhance creativity and decision-making processes in high level business meetings, have been examined to see if they could have a role to play...

Catalogue: ESOMAR Congress 1997: Learning From The Future

Authors: Lorna Lee, Steve Bather

September 1, 1997

Breaking the mould

This paper describes work that has been carried out to empirically demonstrate the benefits of multi-media CAPI interviewing to the advertising process and to brand management. It draws on both previously published research and new research.

Catalogue: ESOMAR Congress 1997: Learning From The Future

Authors: Mike Denny, Kevin Ford, Jon Wilkins

September 1, 1997

Information and research based on multimedia simulation

This paper presents a new method of self-administered surveying which enhances information gathering on new and innovative services and products by accelerating the phase providing information on the offering and by simulating possible uses with the...

Catalogue: ESOMAR Congress 1997: Learning From The Future

Authors: Veronique Beillan, Isabelle Blot

September 1, 1997

Research for public relations and communication strategy

This paper describes and illustrates the role of perceptual measurement in the development and implementation of healthcare reform by the Ministry of Health of Turkey. A multi-stage program that collects information from stakeholders such as health...

Catalogue: ESOMAR Congress 1997: Learning From The Future

Authors: Hamza Zeytinoglu, Selim Oktar

September 1, 1997

Diagnosing poverty in Latin America

This paper proposes a methodology to diagnose poverty in Latin America, a useful tool in the design of social policies. The method assumes that poverty is not merely the lack of basic resources - income or of goods - but rather the outcome of a...

Catalogue: ESOMAR Congress 1997: Learning From The Future

Author: Patricio Moyano Galdames

September 1, 1997

Cinderella and the pumpkin

This paper is about the main factors that determine a brand’s long-term value, factors that enable them not only to constantly extend their market share, but also to strengthen consumer loyalty and to generate price premiums, thus increasing...

Catalogue: ESOMAR Congress 1997: Learning From The Future

Authors: Jean-Paul Frappa, Dominique Saint-Paul

Company: KANTAR TNS Malaysia

September 1, 1997

Mapping cultural values for global marketing and advertising

In the globalization debate the argument is that countries will converge with respect to cultural values. This paper demonstrates that the more countries converge with respect to income, the more they diverge with respect to the manifestation of...

Catalogue: ESOMAR Congress 1997: Learning From The Future

Author: Marieke de Mooij

September 1, 1997

Demystifying compliance

The authors present an analysis of the factors and influences they have encountered in market research in the area of HIV/AIDS in order to demystify the issue of compliance and to provide a framework for other researchers. A distinction is proposed...

Catalogue: EphMRA/ESOMAR Conference 1997: Sharpening Tools For The Future

Authors: Mark R. C. Lovell, Julie Amblard

June 15, 1997

Solving the problems of observational research

As a contribution to the growing discussion of ethnographic and observational approaches in market research, this paper takes up the issue of tactical decision making in implementing these projects. Clients tend to ask tactical questions first, when...

Catalogue: ESOMAR/ARF/JMA Conference 1997: Fit for the global future?

Author: Hy Mariampolski

Company: QualiData Research Inc.

June 15, 1997