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Breaking the mould

Date of publication: September 1, 1997

Catalogue: ESOMAR Congress 1997: Learning From The Future

Authors: Mike Denny, Kevin Ford, Jon Wilkins

Abstract:

This paper describes work that has been carried out to empirically demonstrate the benefits of multi-media CAPI interviewing to the advertising process and to brand management. It draws on both previously published research and new research.

Mike Denny

Author

This is a long description of some author details.

Kevin Ford

Author

This is a long description of some author details.

Jon Wilkins

Author

This is a long description of some author details.

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Denny, Ford and Wilkins (1997a, September 01). Breaking the mould . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/breaking-free-from-the-testing-mentality