Resources Library by ANA

State of the art of science and evidence based neuromarketing (Spanish)

Neuromarketing emerged during the late 90s, at which point brain-imaging techniques were not as developed as they are today. However, an increasing interest in depicting consumer motivation and brain function and structure emerged.?The ways in which...

Catalogue: Latin America 2017: #IN

Author: Jaime Romano

June 15, 2017

Mexican TVolution (Spanish)

The present and future of TV is about deep understanding of the audiences. Big Data is enabling us to exploit this understanding in order to create more value. Television is the intersection of Content and Technology. Demographics do not explain...

Catalogue: Latin America 2017: #IN

Author: Juan Carlos Sanchez

June 15, 2017

How to integrate data from online surveys with social listening & analytics

Nowadays social listening and analytics is an integral part of market research and customer insights. Surveys alone are no longer adequate, or fully representative of how consumers perceive brands and products, unless they are shorter, faster, and...

Catalogue: MENAP Forum 2017: Connecting And Collaborating For Impact

Authors: Michalis Michael, Divya Radhakrishnan

Companies: Nielsen, DigitalMR Ltd

June 15, 2017

A journey to Artificial Intelligence

It has become apparent in the last few years that social listening & analytics is an integral part of market research and customer insights. The main skill required to analyse big data is A.I. analysis. Surveys alone are no longer adequate or...

Catalogue: Latin America 2017: #IN

Author: Michalis Michael

Company: DigitalMR Ltd

June 15, 2017

Cocktails, spirits... and all those in between! (Spanish)

In this research, we analyze the digital path to purchase for spirits shoppers' trough the Meter Netquest digital tool in a digital panel with a sample of 660 spirits consumers with the following specifications: Consumers between 18 and 65 years old,...

Catalogue: Latin America 2017: #IN

Authors: Gabriela Parias, Maria Alejandra Velandia Sanchez

June 15, 2017

Digital cosmetic transformation (Spanish)

Yanbal has traditionally succeeded through Catalog Sales and a strong personal contact between their consumer and its salesforce. Technology, on the other hand, and specifically digital access, has become an important part of everyday activities. How...

Catalogue: Latin America 2017: #IN

Authors: Patricia Grisolle, Urpi Torrado

Company: Datum Internacional S.A.

June 15, 2017

A conversation with Globo

Listening how GloboTV, one of the largest media companies in the world (producing around 2,400 hours of entertainment and 3,000 hours of journalism per year in Brazil) runs Conversa, a multi-platform online community to boost viewer’s...

Catalogue: Latin America 2017: #IN

Authors: Adriana Rocha, Ana Frias

June 15, 2017

Small is beautiful...and insightful too! (Spanish)

In a world of ever growing changeability affecting societies' decision making, the ability to monitor behavior is becoming of increasingly necessary. When we are able to collect and monitor behaviors as near as possible to the state of events, the...

Catalogue: Latin America 2017: #IN

Authors: Juan Chasan, Pablo Cibella

Companies: StatMark Group, S.A.,

June 15, 2017

Just kidding (Spanish)

Just after food, humor is an important symbol of Mexican pride. We like to think that our humor is unique and unmatched, which has turned it into a given for all Mexicans and, thus, a difficult subject to approach through traditional methodologies....

Catalogue: Latin America 2017: #IN

Authors: Pamela Gutierrez Sanchez, Salvador Mata

June 15, 2017