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Mexican TVolution (Spanish)

Date of publication: June 15, 2017

Catalogue: Latin America 2017: #IN

Author: Juan Carlos Sanchez

Abstract:

The present and future of TV is about deep understanding of the audiences. Big Data is enabling us to exploit this understanding in order to create more value. Television is the intersection of Content and Technology. Demographics do not explain audiences viewer behavior. Not all audiences are made equal. And demographics do not determine the way individuals watch TV. Psychographic differences determine habits as well as screens use. Different content for different audiences , huge targeting and segmentation weapon. Audiences evolve and become more sophisticated as time goes by…

Juan Carlos Sanchez

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Psychographic analysis of the Mexican (Spanish)

Catalogue: ESOMAR Congress 1992: The Race Against Expectations

Authors: Abraham Nadelsticher, Fausto Rivero

Company: Nestlé

September 1, 1992

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Citation

Nadelsticher and Rivero (1992a, September 01). Psychographic analysis of the Mexican (Spanish). ANA - ESOMAR. Retrieved July 12, 2025, from


https://ana.esomar.org/documents/psychographic-analysis-of-the-mexican-spanish-


Research Papers

Psychographic analysis of the Mexican

Catalogue: ESOMAR Congress 1992: The Race Against Expectations

Authors: Abraham Nadelsticher, Fausto Rivero

Company: Nestlé

September 1, 1992

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Citation

Nadelsticher and Rivero (1992a, September 01). Psychographic analysis of the Mexican. ANA - ESOMAR. Retrieved July 12, 2025, from


https://ana.esomar.org/documents/psychographic-analysis-of-the-mexican


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Tradition in Mexican families

Catalogue: Latin America 2004: Integrating Diversity Across the Continent

Author: Andres López Fernández

Company: KANTAR TNS Malaysia

October 24, 2004

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López Fernández, A. (2004a, October 24). Tradition in Mexican families. ANA - ESOMAR. Retrieved July 12, 2025, from


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Sanchez, J. C. (2017a, June 15). Mexican TVolution (Spanish). ANA - ESOMAR. Retrieved July 12, 2025, from


https://ana.esomar.org/documents/tradition-in-mexican-families