Back

Mexican TVolution (Spanish)

Date of publication: June 15, 2017

Catalogue: Latin America 2017: #IN

Author: Juan Carlos Sanchez

Abstract:

The present and future of TV is about deep understanding of the audiences. Big Data is enabling us to exploit this understanding in order to create more value. Television is the intersection of Content and Technology. Demographics do not explain audiences viewer behavior. Not all audiences are made equal. And demographics do not determine the way individuals watch TV. Psychographic differences determine habits as well as screens use. Different content for different audiences , huge targeting and segmentation weapon. Audiences evolve and become more sophisticated as time goes by…

Juan Carlos Sanchez

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Psychographic analysis of the Mexican (Spanish)

Catalogue: ESOMAR Congress 1992: The Race Against Expectations

Authors: Abraham Nadelsticher, Fausto Rivero

Company: Nestlé

September 1, 1992

×

Citation

Nadelsticher and Rivero (1992a, September 01). Psychographic analysis of the Mexican (Spanish). ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/psychographic-analysis-of-the-mexican-spanish-


Research Papers

Psychographic analysis of the Mexican

Catalogue: ESOMAR Congress 1992: The Race Against Expectations

Authors: Abraham Nadelsticher, Fausto Rivero

Company: Nestlé

September 1, 1992

×

Citation

Nadelsticher and Rivero (1992a, September 01). Psychographic analysis of the Mexican. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/psychographic-analysis-of-the-mexican


Research Papers

Tradition in Mexican families

Catalogue: Latin America 2004: Integrating Diversity Across the Continent

Author: Andres López Fernández

Company: KANTAR TNS Malaysia

October 24, 2004

×

Citation

López Fernández, A. (2004a, October 24). Tradition in Mexican families. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/tradition-in-mexican-families


  • Video
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Sanchez, J. C. (2017a, June 15). Mexican TVolution (Spanish). ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/tradition-in-mexican-families