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Research reports

Barclay's 73

Charles Barker Advertising Ltd . have been exploringthe potential for 1973 press advertising. Theadvertising objectives were understood to be: 1. To generate awareness of Barclays innoticeable and memorable ways;2. To establish themes or a unified...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 16, 1973
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Citation

, C. (1973a, September 16). Barclay's 73. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/barclay-s-73


Research reports

Summary report on a qualitative evaluation of two press ads

The objectives of the research reported here were toundertake a communication check to help to determineboth the believability and comprehension of twoadvertisements.About this collection:Peter Cooper (1936-2010) was co-founder of Cooper Research...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 15, 1973
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Citation

, C. (1973a, September 15). Summary report on a qualitative evaluation of two press ads . ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/summary-report-on-a-qualitative-evaluation-of-two-press-ads-


Research reports

Qualitative research on Bonus Money

Glendinning Associates International have developeda U.K. continuity group promotion plan 'Bonus Money'.This was based upon the experience of a U.S. 'Bonus Gifts'scheme but specifically developed for the U.K. market.The scheme provides consumers with...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 14, 1973
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Citation

, C. (1973a, September 14). Qualitative research on Bonus Money. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-bonus-money


Research reports

Qualitative research on new lower easy-rinse Suds Daz

This research was undertaken to obtain some qualitativeindications on reactions to a new low suds version ofDaz which had appeared in Guildford, Cleveleys, Preston,Gloucester, Cheltenham, and Midhurst. About this collection:Peter Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 13, 1973
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Citation

, C. (1973a, September 13). Qualitative research on new lower easy-rinse Suds Daz. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-new-lower-easy-rinse-suds-daz


Research reports

Qualitative research on fish food

The general objectives of the research were toinvestigate the opportunities that may be open toPedigree Petfoods Ltd., in the fish market. About this collection:Peter Cooper (1936-2010) was co-founder of Cooper Research & Marketing, later...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 11, 1973
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Citation

, C. (1973a, September 11). Qualitative research on fish food. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-fish-food


Research reports

Multi-media research

This report sets out the results of a qualitativestudy into the ways in which television, outdoor, and press advertising work, both as independentmedia and as complementary media. Of particularinterest was the way in which the sum of advertisingseen...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 11, 1973
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Citation

, C. (1973a, September 11). Multi-media research. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/multi-media-research


Research reports

Qualitative research on Trophy Bar and launch commercial

Mars have developed a new chocolate bar, called Trophy,with a wafer filling and containing nuts (peanuts).For these two commercials have been produced, intendedjointly to launch the product. About this collection:Peter Cooper (1936-2010) was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 3, 1973
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Citation

, C. (1973a, September 03). Qualitative research on Trophy Bar and launch commercial. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-trophy-bar-and-launch-commercial


Research reports

Qualitative research on Parker pens

It is planned to use the pre-Christmas 1972 commercialfor the Parker Flighter De Luxe ball pen for pre-Christmasadvertising in 1973. The communication objectives ofthe commercial were to elicit the response.About this collection:Peter Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 3, 1973
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Citation

, C. (1973a, September 03). Qualitative research on Parker pens. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-parker-pens


Research reports

Qualitative research report on current Matchmaker commercials

This research was conducted to explore how effective thecurrent Matchmaker TV campaign (consisting of threecommercials entitled 'Homework', 'Boyfriend' and 'RecordPlayer') was in conveying the intended values of Matchmaker.About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 3, 1973
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Citation

, C. (1973a, September 03). Qualitative research report on current Matchmaker commercials . ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/qualitative-research-report-on-current-matchmaker-commercials-