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Research reports

Summary report on teenage attitudes to television viewing with special reference to 'pop' music

The general purpose of the research reported here was toestablish types of teenage interests with special referenceto television viewing. The objectives of the researchwere to identify programme styles and items which couldbe involved in programmes...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 8, 1973
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Citation

, C. (1973a, June 08). Summary report on teenage attitudes to television viewing with special reference to 'pop' music. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/summary-report-on-teenage-attitudes-to-television-viewing-with-special-reference-to-pop-music


Research reports

Qualitative research on Black Magic and All Gold internal packaging and components

The objectives of this research were to assess the relativeimagery and acceptance of Black Magic and Terry's All Goldas projected by the assortments of chocolates and theinternal presentation, and how these elements combined tocontribute to the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 8, 1973
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Citation

, C. (1973a, June 08). Qualitative research on Black Magic and All Gold internal packaging and components. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-black-magic-and-all-gold-internal-packaging-and-components


Research reports

Research report on Gillette GII advertising study

J.W.T. have produced four new commercials forGillette's GII razor, consisting of testimonials aboutthe razor from members of the public interviewed in thestreet. The objectives of these films were: 1. To communicate that GII is a completely new...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 8, 1973
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Citation

, C. (1973a, June 08). Research report on Gillette GII advertising study. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/research-report-on-gillette-gii-advertising-study


Research reports

Qualitative research on Macleans white fluoride

Leo Burnett has produced two new press treatmentsfor Macleans White Fluoride, which was launched in 1971.Since then the basic strategy of fluoride protection has remained constant, but an attempt has been made to give the advertisements a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 3, 1973
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Citation

, C. (1973a, June 03). Qualitative research on Macleans white fluoride . ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-macleans-white-fluoride-


Research reports

Qualitative research on Silk Cut new proposition

This research forms part of an examination of existingbrands in terms of new propositions which involve changesin the configuration. The research relates to a newproposition for Silk Cut, a longer, slimmer cigarette atthe same price. About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 3, 1973
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Citation

, C. (1973a, June 03). Qualitative research on Silk Cut new proposition. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-silk-cut-new-proposition


Research reports

Report on qualitative research on hypotheses on grouping for count lines

On the basis of existing research evidence andgenerate experience of the market, it was hypothesizedthat a number of brands were perceived as similar,fulfilling similar needs in terms of benefits offered. The objectives of the research reported...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 3, 1973
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Citation

, C. (1973a, June 03). Report on qualitative research on hypotheses on grouping for count lines. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-hypotheses-on-grouping-for-count-lines


Research reports

Qualitative research on spry 'Light Touch'

The general objectives of this research were toanticipate the possible effects on McDougall PastryMix of competition from Van den Berg using the Spry the name 'Light Touch'. It is believed that Spry'Light Touch' could threaten McDougall Pastry...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 3, 1973
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Citation

, C. (1973a, June 03). Qualitative research on spry 'Light Touch'. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-sry-light-touch-


Research reports

Falcon hairspray concept research

The objectives of this research were: 1. To obtain background information about usageand attitudes in the male hairspray market; 2. To assess which of several possible productattribute concepts are most acceptable to users, and would be most likely...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 2, 1973
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Citation

, C. (1973a, June 02). Falcon hairspray concept research. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/falcon-hairspray-concept-research


Research reports

Disney foods

The research reported here arose from the intentionto launch a range of food products onto theUK market, with the range name of Disney Foods and aimed at the mothers of children aged 4 and upwardwho could be assumed to be affected by the appeal...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1973
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Citation

, C. (1973a, June 01). Disney foods. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/disney-foods