Resources Library by ANA

The Family Circle study of schedule impact

In 1991 The New York Times Company Women's Magazines released the Family Circle Study of Print Advertising Effectiveness. This was the first fruit of a joint effort begun two years earlier with Citicorp's POS Information Services Division, which had...

Catalogue: Seminar 1993: Competition In Publishing

Author: Rebecca M. McPheters

June 15, 1993

Satisfied clients

This paper deals with "Satisfied Clients", a methodology for the measurement and improvement of client satisfaction. This methodology has been developed by Stork NV, the Netherlands, and has been applied with success at different Stork companies. The...

Catalogue: Seminar 1993: The Ideal Product, The Ideal Costumer, The Ideal Company?

Author: Abraham D. de Vos

June 15, 1993

Measuring editorial style in women's magazines

Conventional socio-demographic criteria are increasingly losing effectiveness for predicting consumer preferences, explaining political behavior, and in particular, differentiating readership profiles or targeting media audiences. As a result,...

Catalogue: Seminar 1993: Competition In Publishing

Authors: Lutz Erbring, Eva Schabedoth

June 15, 1993

Multiple-constituency research in a politicized marketing environment

Changes in marketing environment have, in many cases, rendered traditional company-to-consnmer marketing insufficient, as the need to target, communicate, and address the needs of different constituencies has increased. Marketing departments need to...

Catalogue: Qualitative Research 1993: A Critical Review Of Methods And Applications

Authors: Craig Rosen, Michael Cohen, Debbie Cymbalista

June 15, 1993

Data for dialogue

The following, linked, papers argue that representative consumer panels, reflecting actual purchasing behaviour, have a unique role to play in the provision of relevant, actionable information to both the retailers and the manufacturers who wish to...

Catalogue: Seminar 1993: Maximising Retail Sales In Recession

Authors: Richard Piper, Allan Breese

Company: KANTAR TNS Malaysia

June 15, 1993

Diagnosing feedback VS. heterogeneity in consumer loyalty: A non-parametric approach

The main objective of this paper is to present a set of non-parametric tests that allow the analyst to detect the presence of purchase-event feedback. The principle is to set aside the potential impact of heterogeneity by analysing data at the...

Catalogue: ESOMAR/EMAC/AFM Symposium 1993: Information Based Decision Making In Marketing

Authors: Gilles Laurent, John D. C. Little, Isabelle Le Roy

June 15, 1993

Hitting the moving target

The music consumer of today is an unpredictable and ever changing target. However, they are still consumers. Understanding what choices they are making in listening to and buying music, and how this behaviour may not follow apparent and predictable...

Catalogue: Seminar 1993: Competition In Publishing

Author: Timm Sweeney

June 15, 1993

How to meet client's needs?

Modem society is characterized by change : technological, political, economic... These changes all contribute to socio-cultural evolution, that is to say our evolving vision our ourselves and of the society in which we live. This, in turn, influences...

Catalogue: Seminar 1993: Marketing And International Research

Authors: Michel Ladet, François Montrelay

Company: RISC International (Europe) SA

June 15, 1993

Tying it all together

As a result of the research program, the circulation department simultaneously altered the promotional appeals to stress news and information, and began an extensive sales and public place distribution effort following extensive internal testing. The...

Catalogue: Seminar 1993: Competition In Publishing

Author: Stephen A. Douglas

June 15, 1993