Resources Library by ANA

The social media leap

This paper documents 'current practice' in terms of social media integration into marketing strategy based on a quantitative survey of over 240 organisations. It then makes recommendations for 'best practice' by drawing on existing tested marketing...

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator

Authors: Gavin Klose, Karen Nelson-Field

October 21, 2010

Canada's cross media consumer database

As magazines are increasingly delivered in multi-platform digital formats, and the internet continues to grow as an advertising medium, the convergence of these two trends leads buyers and sellers to seek one single source for media and consumer...

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator

Authors: Pasquale A. Pellegrini, Hastings Withers

Company: comScore ARS

October 21, 2010

Rulemaking or playmaking?

A working definition of online co-creation is proposed, and a framework to map the emerging landscape of the discipline itself is provided in this paper. Two distinct types of online co-creation are established based on the degree of 'participant...

Catalogue: Online Research 2010: E-Universe

Authors: Felix Koch, Nick Coates

October 19, 2010

The dots can only be connected with a tune!

Based on a real-life case study, this paper demonstrates an approach combining online research with several other data sources to address a client business issue. The frame includes an online survey, qualitative research, retail panel data and...

Catalogue: Online Research 2010: E-Universe

Authors: Claudia Suárez-Gapp, Frank Hofmann

Companies: Nielsen, Nestlé

October 19, 2010

CSI Berlin

Sampling in the online research world is its Achilles Heel. Whilst we remain reliant on access panels that they are essentially fronts for a relatively limited set of online properties and sources we can never claim scientific rigour and true...

Catalogue: Online Research 2010: E-Universe

Author: Kees de Jong

Company: Research Now SSI

October 19, 2010

I want my MySpace!

One of the most fascinating cultural phenomena in the past decade, MySpace, is using research as a cornerstone of their plan to reinvigorate and reenergize their brand and audience. This paper discusses how integrated deprivation methodology was...

Catalogue: Online Research 2010: E-Universe

Authors: Alison Bryant, Lauren Christensen

October 19, 2010

Negative publicity

The paper looks at literature on how people interpret negative publicity and uses a wide ranging review of the latest psychological and cognitive research to put findings into the context of the human mind. Primary research was conducted to...

Catalogue: Online Research 2010: E-Universe

Author: Kyle Findlay

Company: KANTAR TNS Malaysia

October 19, 2010

Synergizing natural and research communities

Research panels are under pressure: response rates are in decline. By using methods like 'social media netnography' researchers can dig into an online source of textual and visual information to answer research questions, and get answers for unasked...

Catalogue: Online Research 2010: E-Universe

Authors: Carel Vereijken, Stephan Ludwig, Tom De Ruyck, Annelies Verhaeghe

Companies: InSites Consulting, Danone

October 19, 2010

Why are we trying to create new communities for market research purposes?

This paper examines a very current and widely discussed topic within the market research industry where there are strongly held opinions and an on-going debate. A comparison of an existing online community and online research panel within the same...

Catalogue: Online Research 2010: E-Universe

Authors: Charles Pearson, Vicki Kateley

October 19, 2010