Abstract:
A working definition of online co-creation is proposed, and a framework to map the emerging landscape of the discipline itself is provided in this paper. Two distinct types of online co-creation are established based on the degree of 'participant empowerment' they facilitate. Two case studies highlight the direct implications for practitioners when implementing either of the two types. The paper is based on the experience of having set-up and curated more than 25 online co-creation communities in the last three years.
