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Rulemaking or playmaking?

Date of publication: October 19, 2010

Catalogue: Online Research 2010: E-Universe

Authors: Felix Koch, Nick Coates

Abstract:

A working definition of online co-creation is proposed, and a framework to map the emerging landscape of the discipline itself is provided in this paper. Two distinct types of online co-creation are established based on the degree of 'participant empowerment' they facilitate. Two case studies highlight the direct implications for practitioners when implementing either of the two types. The paper is based on the experience of having set-up and curated more than 25 online co-creation communities in the last three years.

Felix Koch

Author

This is a long description of some author details.

Nick Coates

Author

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Koch and Coates (2010a, October 19). Rulemaking or playmaking?. ANA - ESOMAR. Retrieved July 13, 2025, from


https://ana.esomar.org/documents/ai-perseus-or-zeus-