You searched for: ""

ANA has found 12198 results for you, in 162 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Videos

The shift from 'order-taker' to 'pro-active' consultant”

Many on the agency side are blind to client-side realities – the structural changes, the emergence of adjacent departments with new and different data streams, the DIY ability, the pressure on budgets, organisational challenges and so perhaps...

Catalogue: Qualitative 2013: Brilliant Transformations
Author: Edward Appleton
June 15, 2013
×

Citation

Appleton, E. (2013a, June 15). The shift from 'order-taker' to 'pro-active' consultant”. ANA - ESOMAR. Retrieved April 23, 2026, from


https://ana.esomar.org/documents/the-shift-from-order-taker-to-pro-active-consultant-


Videos

The sound of Big Data

This is a joint presentation between SoundCloud and their research agency, On Device Research, who specialises in mobile research.SoundCloud has an abundance of rich big data. To gain a deeper understanding, they add context through a Day in the life...

Catalogue: Congress 2013: Think Big
Authors: Alistair Hill, Nadines Guhlich
June 15, 2013
×

Citation

Hill and Guhlich (2013a, June 15). The sound of Big Data. ANA - ESOMAR. Retrieved April 23, 2026, from


https://ana.esomar.org/documents/the-sound-of-big-data


Videos

Liquid and linked thinking

Keynote speaker: Galya Frayman Molinas, President Turkey, Caucasus & Central Asia, The Coca-Cola Company, Turkey.

Catalogue: Congress 2013: Think Big
Author: Galya Frayman Molinas
Company: The Coca-Cola Company
June 15, 2013
×

Citation

Frayman Molinas, G. (2013a, June 15). Liquid and linked thinking. ANA - ESOMAR. Retrieved April 23, 2026, from


https://ana.esomar.org/documents/liquid-and-linked-thinking


Videos

Multimode, global scale usage

What is the impact of using 4-, 5-, 7-, 10- and 100-point scales on the internal consistency and reliability of survey data? What is the impact of using rich media and plain scales on the consistency and reliability of mobile survey data? Does the...

Catalogue: Congress 2013: Think Big
Authors: Annie Pettit, Melanie Courtright
Company: Research Now SSI
June 15, 2013
×

Citation

Pettit and Courtright (2013a, June 15). Multimode, global scale usage. ANA - ESOMAR. Retrieved April 23, 2026, from


https://ana.esomar.org/documents/multimode-global-scale-usage


Videos

Why Big Data is a small idea…

How big is Big Data to the marketing research industry? We haven't seen this much zealotry and paranoia since Internet interviewing was first proposed or since FIFA abandoned the Golden Goal. As it turns out, Big Data is not such a big deal. We are...

Catalogue: Congress 2013: Think Big
Author: Stephen P. Needel
June 15, 2013
×

Citation

Needel, S. P. (2013a, June 15). Why Big Data is a small idea…. ANA - ESOMAR. Retrieved April 23, 2026, from


https://ana.esomar.org/documents/why-big-data-is-a-small-idea-


Research reports
×

Citation

B.V., E. (2013a, June 15). Key requirements for mobile research (Spanish). ANA - ESOMAR. Retrieved April 23, 2026, from


https://ana.esomar.org/documents/key-requirements-for-mobile-research-spanish-


Videos

Big experience

Meet the FTMI students at Congress: After their networking experience at the Congress, hear from the next generation of researchers!

Catalogue: Congress 2013: Think Big
Author: Dan Foreman
June 15, 2013
×

Citation

Foreman, D. (2013a, June 15). Big experience. ANA - ESOMAR. Retrieved April 23, 2026, from


https://ana.esomar.org/documents/big-experience


Videos

A 4-dimensional view of the digitally engaged consumer

The evolution of technology has fundamentally shifted the position of the consumer. It’s no longer about marketers talking at customers, but rather about customers choosing how and when to engage with brands. Today’s consumer is empowered...

Catalogue: Congress 2013: Think Big
Authors: Maria Domoslawska, Heather Dougherty
June 15, 2013
×

Citation

Domoslawska and Dougherty (2013a, June 15). A 4-dimensional view of the digitally engaged consumer. ANA - ESOMAR. Retrieved April 23, 2026, from


https://ana.esomar.org/documents/a-4-dimensional-view-of-the-digitally-engaged-consumer


Research reports

Key requirements for mobile research

List of 12 key requirements for mobile research.

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2013
×

Citation

B.V., E. (2013a, June 15). Key requirements for mobile research . ANA - ESOMAR. Retrieved April 23, 2026, from


https://ana.esomar.org/documents/key-requirements-for-mobile-research-