Resources Library by ANA

Actionable consumer insights

This presentation discusses how consumer insight can play a valuable role in helping companies tackle one of the key business issues of the moment: climate change.It explores the growing pressure and opportunities that companies face to go green. It...

Catalogue: Consumer Insights 2007

Author: Richard Atkinson

Company: 2CV Research

May 7, 2007

The case of the elusive insight

Detective fiction offers a powerful framework for researchers to borrow from, not just as a source of inspiration but also as a way of thinking about our role as 'problem solvers', a reminder of the essentials of the insighting process from problem...

Catalogue: Consumer Insights 2007

Authors: Achala Srivatsa, Shashikala Raj

Company: Nielsen

May 7, 2007

Warm vodka and sweaty women

Conventional research techniques failed to find the key insights necessary to drive behavioural change around Russian women's relatively infrequent use of deodorant. A combination of semiotics, ethnography and market analysis provided a means of...

Catalogue: Consumer Insights 2007

Authors: Jaroslav Cir, Greg Rowland

Companies: Greg Rowland Semiotics, Unilever

May 7, 2007

Insights vs findings

How does one differentiate between findings and insights? Can it be concluded for research in the private sector that the principle difference between findings and insights is one's ability to translate the learning into revenue?Findings are often...

Catalogue: Consumer Insights 2007

Author: Marsha E. Williams

Company: Viacom International Media Networks

May 7, 2007

How to generate global insights to create global brands

The presentation addresses the journey to global insights, acknowledging that simply having a global insight is not enough for building global brands.Having an insight is necessary but not sufficient! The idea that insight is a verb rather than an...

Catalogue: Consumer Insights 2007

Authors: Howard R. Moskowitz, Johannes Hartmann

Companies: Unilever, Moskowitz Jacobs Inc.

May 7, 2007

Research World (May 2007)

All sorts of consumer-generated media have come into being in the last couple of years, including blogs, forums, podcasts, online social networks and communities. Here, we are talking about a collective name that is applied to different forms of...

Catalogue: Research World 2007

Author: ESOMAR B.V.

May 1, 2007

Research World (April 2007)

Most modern businesses have established processes in which a range of disciplines, such as ergonomics, design, business management and market research, collaborate in a structured fashion. The specification of requirements, which forms the basis of...

Catalogue: Research World 2007

Author: ESOMAR B.V.

April 1, 2007

Revue Française du Marketing (Avril 2007)

Il s'avère difficile de définir précisément l'ensemble des industries de service tant lesnomenclatures économiques diffèrent d'un pays à l'autre. Prolongeant l'effort entrepris par la Revue Française du Marketing dans...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

April 1, 2007

Heidi and the Bollyblog

The increasingly 'irrational' behaviour of consumers, their creativity when interacting with products, the context-led product usage and brand choices are developments which can simply no longer be ignored. The 'Performing Consumer' increasingly...

Catalogue: Asia Pacific 2007

Authors: Natascha Haehling von Lanzenauer, Ayobamidele Gnädig, Alain Messerli

Company: Happy Thinking People

March 12, 2007