Abstract:

This presentation discusses how consumer insight can play a valuable role in helping companies tackle one of the key business issues of the moment: climate change. It explores the growing pressure and opportunities that companies face to go green. It then examines the evidence of how far consumer attitudes and behaviour are (and aren't) changing. Finally, a number of practical considerations that those involved in consumer research should take into account are addressed what we need to do if we are to deliver credible and actionable green consumer insight.