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Research papers

Pro-search

In this paper the authors would like to produce some ideas on improving the impact of qualitative research. By impact we mean a positive influence on the decision-making process and on the decision-makers.First the authors take a look at the field of...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2004
Authors: Frank van den Driest, Jochum Stienstra
November 28, 2004
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Citation

van den Driest and Stienstra (2004a, November 28). Pro-search. ANA - ESOMAR. Retrieved April 11, 2026, from


https://ana.esomar.org/documents/pro-search


Research papers

Conquering the mountain

This paper highlights the specific benefits and insights gained from the research efforts between Burke, Inc. and Olympus America.Covering a handful of different projects and countless business objectives, the paper provides an analysis of the key...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2004
Authors: Sara Heathscott, Trenton Haack
November 28, 2004
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Citation

Heathscott and Haack (2004a, November 28). Conquering the mountain. ANA - ESOMAR. Retrieved April 11, 2026, from


https://ana.esomar.org/documents/conquering-the-mountain


Research papers

Jack in the tiffin box

Mothers struggle every morning to fill their childrens' lunchboxes (tiffins) with items that are nourishing, satiating, healthy and actually get eaten. However, the child wants to be surprised with interesting foods that can even make his friends...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2004
Authors: Subhransu Rout, Sangeeta Gupta, Farheen Romani
November 28, 2004
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Citation

Rout, Gupta and Romani (2004a, November 28). Jack in the tiffin box. ANA - ESOMAR. Retrieved April 11, 2026, from


https://ana.esomar.org/documents/jack-in-the-tiffin-box


Research papers

Jambo Africa

The hypothesis of this paper is that current perceptions and practices on conducting market research in third world countries, and Africa specifically, are like putting a square peg into a deep, dark round hole.The result is usually one of two...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2004
Authors: Jill Barnes, Solveig Shapiro
November 28, 2004
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Citation

Barnes and Shapiro (2004a, November 28). Jambo Africa. ANA - ESOMAR. Retrieved April 11, 2026, from


https://ana.esomar.org/documents/jambo-africa


Research papers

One language, different peoples

Research across multi-cultural markets has shown that finding a single communication platform for all countries sometimes proves difficult to achieve. Even if the same language is spoken, a communication's message and the perceptions created by said...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2004
Author: Ayobamidele Gnädig
November 28, 2004
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Citation

Gnädig, A. (2004a, November 28). One language, different peoples. ANA - ESOMAR. Retrieved April 11, 2026, from


https://ana.esomar.org/documents/one-language-different-peoples


Research papers

Signs and wonders

The success of semiotics as a research methodology has led to the absorption of some of its key methods into mainstream research (e.g. communication decoding, identifying emergent culture). If it is to have a future, semiotics must consider the role...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2004
Author: Alex Gordon
November 28, 2004
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Citation

Gordon, A. (2004a, November 28). Signs and wonders. ANA - ESOMAR. Retrieved April 11, 2026, from


https://ana.esomar.org/documents/signs-and-wonders


Research papers

Smashing the mould of qualitative research

Buyers and practitioners the world over are calling for innovation in qualitative research and yet there are definite expectations governing how qualitative research should be conducted.The authors outline the framework or mould that current...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2004
Authors: Jem Wallis, Neil Brooks-Jones
November 28, 2004
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Citation

Wallis and Brooks-Jones (2004a, November 28). Smashing the mould of qualitative research. ANA - ESOMAR. Retrieved April 11, 2026, from


https://ana.esomar.org/documents/smashing-the-mould-of-qualitative-research


Research papers

Targeting the kaleidoscope

In 2003 COI commissioned a comprehensive, in-depth study of media use and attitudes to advertising among Britain's ethnic minority communities.This research was groundbreaking in a number of ways and is the largest project of its kind conducted in...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2004
Authors: David Foxon, Philly Desai
November 28, 2004
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Citation

Foxon and Desai (2004a, November 28). Targeting the kaleidoscope. ANA - ESOMAR. Retrieved April 11, 2026, from


https://ana.esomar.org/documents/targeting-the-kaleidoscope


Research papers

The end of anonymity as we know it

This paper initiates a discussion about respondent anonymity.Both from the side of the consumer as well as from the client, there are reasons to give the removal of anonymity from respondents some second thoughts. Anonymity is not equal to privacy...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2004
Author: Rob J.F. Does
November 28, 2004
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Citation

Does, R. J. (2004a, November 28). The end of anonymity as we know it. ANA - ESOMAR. Retrieved April 11, 2026, from


https://ana.esomar.org/documents/the-end-of-anonymity-as-we-know-it