Resources Library by ANA

Problems of quality with new information gathering techniques (Spanish)

The question of quality regarding the information-gathering technique whose use has increased the most in Europe - and the United States - in the past ten years, namely, the computer-assisted telephone interview (CATI) has not received all the...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations

Author: José Ignacio Wert

September 1, 1992

The systemic approach to publicity evaluation

Advertisements constitute a powerful means of communicating and establishing cultural values throughout all of society. The receivers of these messages respond to them in terms of their vital situation as subjects and as members of social groups ....

Catalogue: ESOMAR Congress 1992: The Race Against Expectations

Authors: Ana Amuchastegui, Marta Vaccarini

September 1, 1992

East-West resource allocation for agricultural input suppliers- A question of economics, politics or luck?

This paper examines the long term potential of the development of consumption of agricultural inputs in East Europe and contrasts that with the potential development in the EC. The input sectors considered are, animal feed, animal health and...

Catalogue: Seminar 1992: European Agriculture In Transition

Author: Tony M. Houghton

June 15, 1992

Effectiveness of radio advertising

The effectiveness of an advertising message depends as much on its intrinsic virtues - especially the creative work behind it - , as it does on the context in which it appears. This is why in the print media, the impact of an advertisement can drop...

Catalogue: Seminar 1992: Media Research Meets The Future

Author: François Laurent

June 15, 1992

European agriculture in transition

The uncertainties facing European agriculture have rarely been greater. The combination of the Reform of the Common Agricultural Policy (CAP), the agricultural negotiations in the Uruguay Round of the General Agreement on Tariffs and Trade (GATT) and...

Catalogue: Seminar 1992: European Agriculture In Transition

Author: Allan Buckwell

June 15, 1992

Market issues and marketing strategies for quality agriculture, with particular reference to environment-friendly agriculture

This paper is divided into three parts. The first part briefly reviews some recent contributions which investigate the concept of quality in the agricultural food industry, with particular reference to the component of quality which, to use a...

Catalogue: Seminar 1992: European Agriculture In Transition

Author: Riccardo Pastore

June 15, 1992

Market research for mergers and acquisitions

The number of M&A transactions involving German firms has risen sharply since the mid-1980s. An important influencing factor was the development of the internal market of the European Community. The demand for professional services in the area of...

Catalogue: Seminar 1992: Banking And Insurance- Pressure On Profits, Pressure On Research

Author: Hans-Jürgen Kräh

June 15, 1992

Should advertising strategies for international brands be global or multinational?

Phase II is an extension of this study, providing further insight to the issue of global v. multinational strategies, via new quantitative and qualitative data, plus case histories, gathered in countries that have been newly added to the...

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"

Author: Peter Klein

Company: MSW_ARS Research

June 15, 1992

Sic transit gloria

This paper describes the development and implementation of a research programme devised to evaluate the customer service and transit time performance of carriers within the international air express industry. More specifically, the research which was...

Catalogue: Seminar 1992: Business To Business Marketing

Authors: Andy Booth, John Kelly

June 15, 1992