Resources Library by ANA

Defining and understanding the challenges

Our community is undergoing three revolutions at the same time. Technology, sociology and ethics are evolving, interacting and complementing each other. They are changing consumers' and companies' way of thinking and behaviour. They are also slowly...

Catalogue: Seminar 1988: Research For Financial Services

Author: Jacques de Keyser

June 15, 1988

A review of pros and cons of centralised research in manufacturing companies

Several different organizational forms for a multinational manufacturing company are examined, and the implications of these different structures for the nature of the marketing research function: in particular the degree of centralization or...

Catalogue: Seminar 1988: International Marketing Reserarch

Author: David Hawkins

June 15, 1988

Peoplemeter and scanner-method

Two methods of measuring television audiences are used in the Netherlands: 1. The electronic Peoplemeter, for which respondents have to press buttons to report their actual viewing behaviour and 2. The Scanner-method, which uses the day-after...

Catalogue: Seminar 1988: Media And Media Research

Author: Paul van Niekerk

June 15, 1988

Marketing strategies as adopted by Ajinomoto in southeast Asia

The purpose of this paper is explaining to you our sales and marketing activities concerning "AJI-SO-MOTO" brand retail products in South East Asian countries.

Catalogue: ESOMAR/JMA/ARF Conference 1988: Innovation In Marketing, Advertising And Research

Author: Keiichi Koseki

June 15, 1988

Meeting the multi-national companies' demands for global advertising research tools

The outcome of the association between McCollum/Spielman and GfK has been a great delight. In addition to-giving us the opportunity to visit Jutland in the dead of winter nd Duseeldorf in the midst of a major snow storm, it has proved a stimulating...

Catalogue: ESOMAR/JMA/ARF Conference 1988: Innovation In Marketing, Advertising And Research

Authors: Harold M. Spielman, Hans Heyder

Company: GfK

June 15, 1988

The future development of international research...

The paper looks at the extent to which the development of international market research has paralleled the development of international and multi-national marketing. It considers the growth and development of global marketing and the emergence of...

Catalogue: Seminar 1988: International Marketing Reserarch

Author: John R. Goodyear

June 15, 1988

Service quality management

The banks that do well in the 1990's will be those which re-discover the customer and start to manage customer service. Customers tend to define service quality by what is spoken, heard or seen in their encounters with the bank. The 'service...

Catalogue: Seminar 1988: Research For Financial Services

Author: David Ballantyne

June 15, 1988

Standard research products in industrial and professional markets

In recent years in the specialized sectors of B.V.A., I have been confronted with a complex problem common to diverse specific economic sectors. The major aim of the solutions sought was to provide advertisers responsible for advertising budgets very...

Catalogue: Seminar 1988: Business To Business Research

Author: Jean Pierre Ville

Company: BVA Group

June 15, 1988

The use of pre-existing data banks for analysing local/micromarkets and optimizing branches' network

The paper describes the development, the structure and the possible contributions of a Data Bank identifying and and characterising in a lot of details numerous Local/Micromarkets. More than 200 autonomous polarisation markets have been defined...

Catalogue: Seminar 1988: Research For Financial Services

Author: Jean Quatresooz

June 15, 1988