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Research papers
Is there a future for 'real' qualitative market research interviewing in the digital age?
Qualitative market research interviewing (qMRi) used to be about exploring respondents' innermost feelings in the framework of Freudian psychology. More recently qMRi has become more of a process and less of a craft. We tend now to ask people for...
Catalogue: Congress 2010: The Changing Face Of Market Research
Author: Neil McPhee
September 15, 2010
Research papers
Using online bulletin boards to develop high-value corporate strategy
Insights generated from interviews with hard to pin down stakeholders (ex. C-suite executives from customers in the B2B arena) can provide a benefit for planning corporate strategy. Online bulletin boards provide a powerful and flexible way to...
Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: Michael Feehan, Penny Mesure, Orla McGouran
Company: Philips International
September 15, 2010
Research papers
What online behavior reveals about digital culture
Digital culture has an increasingly visible impact on culture in general. Despite this, no vetted process exists for understanding digital culture or applying it to the development of marketing assets. For the past two years, the authors experimented...
Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: Ellen Bird, Christian Kugel
Company: VivaKi
September 15, 2010
Research papers
From the Iliad to Odyssey
The market research profession has been consciously trying to evolve from a provider of data to a generator of insights and a consultant to management. The success of this transformation has been spotty and its pursuit may mask the need for more...
Catalogue: Congress 2010: The Changing Face Of Market Research
Author: C. Frederic John
Company: MasterCard
September 15, 2010
Research papers
Damasio
We cannot turn our backs on progress and progress is now linked to neuroscience. The challenge is to demonstrate how a neuroscientific approach can represent an opportunity to improve the research tools which are currently at our disposal. Can it...
Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: Nuria Serrano, Cristina De Balanzó, Siemon Scamell-Katz
Company: KANTAR TNS Malaysia
September 15, 2010
Research papers
Vive la différence
What does the new age of listening mean in different parts of the world? This paper will contextualise market research online communities (MROCs) within local cultures of social media and research and seek to highlight best practice and potential...
Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: Kate Fleming, Richard Shaw, Tom Skilbeck, Paul Child
Companies: Diageo, Cimigo
September 15, 2010
Research papers
Beyond the buzz and towards robustness
Using sociology, social networks theories, social psychology, this paper is an update on worldwide data and trends around the social web. Using first-hand original case studies, the authors attempt to demonstrate valid and reliable foundations for...
Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: Thomas Perry, Anthony Hamelle, Oliver Tabino
Company: Linkfluence
September 15, 2010
Research papers
'There must be some way out of here' said the joker to the thief
Storytelling in business is going through a renaissance. In the last few years there has been a surge in the demand for storytelling and storytellers. Cultivating the ability to communicate effectively is one of the biggest challenges facing business...
Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: Patrick Young, David Smith
Company: DVL Smith Ltd
September 15, 2010
Research papers
