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Beyond the buzz and towards robustness

Date of publication: September 15, 2010

Catalogue: Congress 2010: The Changing Face Of Market Research

Company: Linkfluence

Authors: Thomas Perry, Anthony Hamelle, Oliver Tabino

Abstract:

Using sociology, social networks theories, social psychology, this paper is an update on worldwide data and trends around the social web. Using first-hand original case studies, the authors attempt to demonstrate valid and reliable foundations for social web research. Rigorous listening research lies 'beyond the buzz'.

Thomas Perry

Author

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Anthony Hamelle

Author

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Oliver Tabino

Author

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Citation

Perry, Hamelle and Tabino (2010a, September 15). Beyond the buzz and towards robustness. ANA - ESOMAR. Retrieved January 26, 2025, from


https://ana.esomar.org/documents/beyond-the-buzz-and-towards-robustness