Beyond the buzz and towards robustness

Date of publication: September 15, 2010

Abstract:

Using sociology, social networks theories, social psychology, this paper is an update on worldwide data and trends around the social web. Using first-hand original case studies, the authors attempt to demonstrate valid and reliable foundations for social web research. Rigorous listening research lies 'beyond the buzz'.

Thomas Perry

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Anthony Hamelle

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Oliver Tabino

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