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Research papers

Decoding the digital needs

New digital media streams have opened completely new lines of interaction between brands and consumers. It is widely considered that the softer and more emotional aspects of advertising campaigns can trigger a response that strengthens the success of...

Catalogue: Latin America 2010: The Innovation Journey
Authors: Trixie Cartwright, Ana Patricia Sequeira
Company: KANTAR TNS Malaysia
May 21, 2010
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Citation

Cartwright and Sequeira (2010a, May 21). Decoding the digital needs. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/decoding-the-digital-needs


Research papers

Relevant pieces to the Chinese media puzzle

This paper will offer a unique view of the Chinese media marketplace, that of the Chinese retail consumer. We present data from a 2009 study of 7,000+ Chinese consumers, age 18 to 34, who have reported on what media they use, i.e., consume, not what...

Catalogue: Asia Pacific 2010: Eyes on Asia
Authors: Don E. Schultz, Martin P. Block
April 20, 2010
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Citation

Schultz and Block (2010a, April 20). Relevant pieces to the Chinese media puzzle. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/relevant-pieces-to-the-chinese-media-puzzle


Research papers

Shoppers of Asia

Asia today has a population of more than 4 billion people, a market size which very few marketers can afford to ignore. As the region grows and the markets mature further, understanding and accommodating the various tastes, culture and the vast...

Catalogue: Asia Pacific 2010: Eyes on Asia
Authors: Himanshu Vashisthaz, Aruni Ghosh, Korakoj Nirutnapaphan
Company: Nielsen
April 20, 2010
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Citation

Vashisthaz, Ghosh and Nirutnapaphan (2010a, April 20). Shoppers of Asia. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/shoppers-of-asia


Research papers

The threat of disintermediation to 'traditional' research

Market research is at risk of becoming irrelevant. The professional discipline is at a crossroads during a turbulent, global economic shift. This is adding extreme pressure for market research to prove its worth. Marketing also is evolving and the...

Catalogue: Asia Pacific 2010: Eyes on Asia
Authors: Shoko Masuda, Robert Adams
April 20, 2010
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Citation

Masuda and Adams (2010a, April 20). The threat of disintermediation to 'traditional' research . ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/the-threat-of-disintermediation-to-traditional-research-


Research papers

Listening to the sounds of silence

In research we base much of our analysis on consumer articulations but do not pay adequate attention to their silences and what they leave unsaid. Especially in eastern cultures where language is layered and subtle, silence is often used to convey...

Catalogue: Asia Pacific 2010: Eyes on Asia
Author: Shobha Prasad
Company: Drshti Strategic Research Service pvt. Ltd.
April 20, 2010
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Citation

Prasad, S. (2010a, April 20). Listening to the sounds of silence . ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/listening-to-the-sounds-of-silence-


Research papers

Migration to new online and hybrid methodologies in Asia

A case study, which demonstrates methodological approaches to sensible migration from traditional methods of data collection, such as face-to-face to online. Data analysis from a JDPAP syndicated study, using a large robust face-to-face sample,...

Catalogue: Asia Pacific 2010: Eyes on Asia
Authors: Gerrit Kuyntjes, Brian Fine, Gerald Ong
Company: JD Power
April 20, 2010
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Citation

Kuyntjes, Fine and Ong (2010a, April 20). Migration to new online and hybrid methodologies in Asia. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/migration-to-new-online-and-hybrid-methodologies-in-asia


Research papers

Billion dollar baby

India is characterized as a country with several countries within it. The multiplicity of languages and ethnicity, geographical spread, low literacy levels and a large rural audience brings operational challenges to reaching India's diverse audience....

Catalogue: Asia Pacific 2010: Eyes on Asia
Authors: Madhumita Chakraborty, Sandeep Arora
Companies: PepsiCo, Datamatics Global Services Ltd
April 20, 2010
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Citation

Chakraborty and Arora (2010a, April 20). Billion dollar baby. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/billion-dollar-baby


Research papers

Measuring emotions

Emotions are undoubtedly essential in marketing designed to build a strong relationship to the customers. Emotions cannot be effectively managed if they cannot be measured. Therefore, a valid measurement of emotions is of extreme importance for...

Catalogue: Asia Pacific 2010: Eyes on Asia
Authors: Laena Liu, Raimund Wildner
Company: GfK
April 20, 2010
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Citation

Liu and Wildner (2010a, April 20). Measuring emotions. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/measuring-emotions


Research papers

Pre market evaluation of new consumer durable brands in Asian markets

This paper outlines the challenges in developing a reliable methodology for pre market evaluation of consumer durables in Asian markets. It looks at issues such as:Response errors due to gratuity and over claim, common in Asian markets....

Catalogue: Asia Pacific 2010: Eyes on Asia
Authors: Raghavan Srinivasan, Mahesh Agarwal, Dadang Arie Stiawan, K. Vijayakumar
Company: KANTAR TNS Malaysia
April 20, 2010
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Citation

Srinivasan, Agarwal, Arie Stiawan and Vijayakumar (2010a, April 20). Pre market evaluation of new consumer durable brands in Asian markets. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/pre-market-evaluation-of-new-consumer-durable-brands-in-asian-markets