Abstract:
India is characterized as a country with several countries within it. The multiplicity of languages and ethnicity, geographical spread, low literacy levels and a large rural audience brings operational challenges to reaching India's diverse audience. The exhilarating growth in mobile phone penetration offers marketers and researchers an opportunity to tap into this burgeoning and fast evolving Indian audience in a time-efficient and cost-effective manner. Yet adoption of mobile based research has been fairly limited worldwide, more so in India. This paper addresses these barriers and showcases mobile based applications that are increasingly gaining attractiveness for data collection, in or out of MR, within India.
This could also be of interest:
Research Reports
Baby Ribena advertising test
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
February 1, 1976
Research Papers
The $800 billion gold mine
Catalogue: Seminar 1991: The Over 50's In The 90's
Author: Albert J. Yesk
 
June 15, 1991
Research Reports
Qualitative research on Dry-Baby Liners
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
January 12, 1973
![The documents and videos are available for ESOMAR members only!](/static/img/ana_document_bg.png)