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Research papers

Owning Inspiration

Enabling inspiration for its users is the core of Pinterest?s mission, and it is always actively exploring new and innovative ways to measure this mandate. In 2021, Pinterest approached Firefish with a unique challenge; to understand inspiration and...

Catalogue: Congress 2023
Authors: Daron Sharps, Martyn Hill
September 27, 2023
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Citation

Sharps and Hill (2023a, September 27). Owning Inspiration. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/owning-inspiration


Research papers

ChatGPT, What?s All the Fuss?

In just a few short months, access to revolutionary new Artificial Intelligence (AI) tools has fundamentally shifted the way that thousands of companies conduct business, and as a fundamentally technology-driven industry, market research is changing...

Catalogue: Congress 2023
Authors: Sandy Casey, Tim Brewer
September 27, 2023
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Citation

Casey and Brewer (2023a, September 27). ChatGPT, What?s All the Fuss?. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/chatgpt-what-s-all-the-fuss


Research papers

Power Up For Change!

Eco-anxiety is ?a chronic fear of environmental doom? (APA, 2017). It comes with ?feelings of loss, helplessness, frustration and guilt, as the sufferers feel they are unable to stop climate change?. Eco-anxiety has been on the rise for the past...

Catalogue: Congress 2023
Authors: Kelly McKnight, Adele James, Kimberley Howard, Emma Webster
September 27, 2023
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Citation

McKnight, James, Howard and Webster (2023a, September 27). Power Up For Change! . ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/power-up-for-change


Research papers

Empathy and its Role in a VUCA Business World

What sometimes seems like turbulence and tumult can often be a symphony in the making. Like a duet between jazz musicians or the famed ?Jugalbandi? from Indian classical music, where a spontaneous coming together starts with uncertainty but...

Catalogue: Congress 2023
Authors: Adrian Terron, Anju Joseph, Kavita Mahto
September 27, 2023
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Citation

Terron, Joseph and Mahto (2023a, September 27). Empathy and its Role in a VUCA Business World. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/empathy-and-its-role-in-a-vuca-business-world


Research papers

How an Agile Community Approach Supported the Transition from Uncle Ben's to Ben's Original

In the summer of 2020, a myriad of racial injustices were thrown into the global spotlight thanks to the acceleration of the Black Lives Matter movement. Mars Food, already being aware of this movement, decided that it was time to evolve the...

Catalogue:
Authors: Katie Kaylor, Patricia Van der Hart
September 27, 2023
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Citation

Kaylor and Van der Hart (2023a, September 27). How an Agile Community Approach Supported the Transition from Uncle Ben's to Ben's Original. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/how-an-agile-community-approach-supported-the-transition-from-uncle-ben-to-ben-original


Research papers

My Sex, My Way!

The importance of technology-driven approaches in today?s agile research landscape is widely recognised ? from sampling and automated solutions to real-time reporting, technology is transforming the way we conduct and deliver high-quality research...

Catalogue: Congress 2023
Authors: Oana Stroie, Tania Page
September 27, 2023
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Citation

Stroie and Page (2023a, September 27). My Sex, My Way!. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/my-sex-my-way


Research papers

Case study: Sustainability at High-Speed

In 2022 IRYO was created, Spain?s first private high-speed rail operator, partnering with Air Nostrum, Globalvia and Trenitalia, it has become one of the best options to get around the Peninsula. In just six months iryo has achieved a clear...

Catalogue: Congress 2023
Authors: Anders Braekken, Jordi Crespo, Oscar Santamaria
September 27, 2023
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Citation

Braekken, Crespo and Santamaria (2023a, September 27). Case study: Sustainability at High-Speed . ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/case-study-sustainability-at-high-speed


Research papers

The New Marketing Renaissance

Is content still king? It is widely recognised that a well-defined media strategy is not enough to be effective. The message needs to be delivered via creative content that grabs a consumer?s attention, to build favourable brand associations that...

Catalogue: Congress 2023
Authors: Karin Haglund, Cajsa Wiren, Oliver Engist, Hugo Englund, Thomas Berthelsen
September 27, 2023
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Citation

Haglund, Wiren, Engist, Englund and Berthelsen (2023a, September 27). The New Marketing Renaissance. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/the-new-marketing-renaissance


Research papers

When Sparks Fly: Thunberg vs Tate

At the close of 2022, a blaze of sparks ignited as Greta Thunberg and Andrew Tate engaged in a head-to-head clash on Twitter. ?Former kickboxer, professional misogynist and online entrepreneur Andrew Tate, 36, sent a boastfully hostile tweet to...

Catalogue: Congress 2023
Author: Anneke De Jong
September 27, 2023
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Citation

De Jong, A. (2023a, September 27). When Sparks Fly: Thunberg vs Tate. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/when-sparks-fly-thunberg-vs-tate