Abstract:

The importance of technology-driven approaches in today?s agile research landscape is widely recognised ? from sampling and automated solutions to real-time reporting, technology is transforming the way we conduct and deliver high-quality research quickly and at scale. Yet in this rapidly changing environment, human-driven research expertise and insight is as critical as ever, whether it?s embedded into automated solutions or layered on top to further optimise specifics of research design, implementation or activation.