Author: "Andrew S. C. Ehrenberg

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Research papers

Justifying our advertising budgets

Catalogue: Seminar 1996: The Big Brand Challenge
Date: June 15, 1996
Authors: Andrew S. C. Ehrenberg, Neil R. Barnard, John Scriven

Research papers

Evaluating and forecasting prescribing

Catalogue: EphMRA/ESOMAR Conference 1995: Pharmaceutical Marketing Research- The Challenge For Growth
Date: June 1, 1995
Authors: Andrew S. C. Ehrenberg, Philip Stern

Research papers

Advertising for brand maintenance

Catalogue: ESOMAR Congress 1994: Success Through Adaptation
Date: September 1, 1994
Authors: Andrew S. C. Ehrenberg, Neil R. Barnard

Research papers

Viewer's willingness to pay and programme choice

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Date: May 1, 1994
Authors: Andrew S. C. Ehrenberg, Pamela Mills

Research papers

Generalising a pricing effect

Catalogue: Seminar 1987: Micro And Macro Market Modelling
Date: October 26, 1987
Authors: Andrew S. C. Ehrenberg, Leonard R. England

Research papers

Buyer behaviour and new product development

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions
Date: June 15, 1987
Author: Andrew S. C. Ehrenberg

Research papers

Audience appreciation and audience size

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Date: June 15, 1979
Authors: Patrick Barwise, Andrew S. C. Ehrenberg, Gerald J. Goodhardt

Research papers

Learning about promotions

Catalogue: Seminar 1976: The Contribution Of Research To Decision Making Promotions
Date: June 15, 1976
Author: Andrew S. C. Ehrenberg

Research papers

Factor analysis

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Date: June 15, 1976
Authors: Martin Alan Collins, Andrew S. C. Ehrenberg, Gerald J. Goodhardt

Research papers

Evaluating a consumer dial

Catalogue: Seminar 1976: The Contribution Of Research To Decision Making Promotions
Date: June 15, 1976
Authors: Andrew S. C. Ehrenberg, Gerald J. Goodhardt

Research papers

An empirical approach to brand-switching (Discussion)

Catalogue: Seminar 1968: Operational Research In Marketing
Date: November 1, 1968
Author: Andrew S. C. Ehrenberg

Research papers

An empirical approach to brand-switching

Catalogue: Seminar 1968: Operational Research In Marketing
Date: November 1, 1968
Authors: Gerald J. Goodhardt, Andrew S. C. Ehrenberg