Author: "Andrew S. C. Ehrenberg

ANA has found 21 results for you, in 13 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Justifying our advertising budgets

Catalogue: Seminar 1996: The Big Brand Challenge
Date: June 15, 1996
Authors: Andrew S. C. Ehrenberg, Neil R. Barnard, John Scriven

Research papers

Evaluating and forecasting prescribing

Catalogue: EphMRA/ESOMAR Conference 1995: Pharmaceutical Marketing Research- The Challenge For Growth
Date: June 1, 1995
Authors: Andrew S. C. Ehrenberg, Philip Stern

Research papers

Advertising for brand maintenance

Catalogue: ESOMAR Congress 1994: Success Through Adaptation
Date: September 1, 1994
Authors: Andrew S. C. Ehrenberg, Neil R. Barnard

Research papers

Viewer's willingness to pay and programme choice

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Date: May 1, 1994
Authors: Andrew S. C. Ehrenberg, Pamela Mills

Research papers

Generalising a pricing effect

Catalogue: Seminar 1987: Micro And Macro Market Modelling
Date: October 26, 1987
Authors: Andrew S. C. Ehrenberg, Leonard R. England

Research papers

Buyer behaviour and new product development

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions
Date: June 15, 1987
Author: Andrew S. C. Ehrenberg

Research papers

Audience appreciation and audience size

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Date: June 15, 1979
Authors: Patrick Barwise, Andrew S. C. Ehrenberg, Gerald J. Goodhardt

Research papers

Learning about promotions

Catalogue: Seminar 1976: The Contribution Of Research To Decision Making Promotions
Date: June 15, 1976
Author: Andrew S. C. Ehrenberg

Research papers

Factor analysis

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Date: June 15, 1976
Authors: Martin Alan Collins, Andrew S. C. Ehrenberg, Gerald J. Goodhardt

Research papers

Evaluating a consumer dial

Catalogue: Seminar 1976: The Contribution Of Research To Decision Making Promotions
Date: June 15, 1976
Authors: Andrew S. C. Ehrenberg, Gerald J. Goodhardt

Research papers

An empirical approach to brand-switching (Discussion)

Catalogue: Seminar 1968: Operational Research In Marketing
Date: November 1, 1968
Author: Andrew S. C. Ehrenberg

Research papers

An empirical approach to brand-switching

Catalogue: Seminar 1968: Operational Research In Marketing
Date: November 1, 1968
Authors: Gerald J. Goodhardt, Andrew S. C. Ehrenberg