Author: "Andrew S. C. Ehrenberg

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Research papers

Pack-size rates of purchasing

Catalogue: ESOMAR Congress 1968
Date: June 15, 1968
Author: Andrew S. C. Ehrenberg

Research papers

Non-awareness and non-usage

Catalogue: Seminar 1966: The Role of Market Research In The Creation of Advertising
Date: June 1, 1966
Authors: Andrew S. C. Ehrenberg, Michael Bird

Research papers

Intentions-to-buy and claimed brand-usage

Catalogue: ESOMAR/WAPOR Conference 1965
Date: June 15, 1965
Authors: Andrew S. C. Ehrenberg, Michael Bird

Research papers

Some applications of a mathematical model of consumer purchase

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Date: June 15, 1962
Author: Andrew S. C. Ehrenberg

Research papers

Aided recall in television research

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Date: June 15, 1961
Authors: D.N. Monk, Andrew S. C. Ehrenberg

Research papers

Group discussion on "Advertising research: a special advertising programme directed to children" and "A new approach to the evaluation of advertising schemes"

Catalogue: ESOMAR Conference 1960
Date: June 15, 1960
Authors: Enrico Zanelli, H. Emanuel, Horst Stern, Andrew S. C. Ehrenberg, Jan L. Wage, H. van Lange, Jan van Rees

Research papers

Comments on the papers to be read on Thursday afternoon, September 15th, on advertising by A.S.C Ehrenberg

Catalogue: ESOMAR Conference 1960
Date: June 15, 1960
Author: Andrew S. C. Ehrenberg

Research papers

Factor analysis in market research (French)

Catalogue: ESOMAR/WAPOR Congress 1959
Date: June 15, 1959
Author: Andrew S. C. Ehrenberg

Research papers

Factor analysis in market research

Catalogue: ESOMAR/WAPOR Congress 1959
Date: June 15, 1959
Author: Andrew S. C. Ehrenberg