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Videos

There's something about market research

In the past, market research has suffered from a poor reputation and whilst the industry is evolving, it continues to be a fairly elusive career choice that is difficult to define. That said we are seeing increasing numbers of enthusiastic young...

Catalogue: Congress 2014: What Inspires?
Authors: Katie Aylward, Samantha Bond
Company: Northstar Research
June 15, 2014
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Citation

Aylward and Bond (2014a, June 15). There's something about market research. ANA - ESOMAR. Retrieved June 10, 2026, from


https://ana.esomar.org/documents/there-s-something-about-market-research


Videos

Latin America Conference 2014 (Spanish)

Introductory speech to the programme of the LATAM Conference 2014 from Guillermo Oliveto, Programme Committee Chair.

Catalogue: Latin America 2014: Accelerating Growth
Author: Guillermo Oliveto
June 15, 2014
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Citation

Oliveto, G. (2014a, June 15). Latin America Conference 2014 (Spanish). ANA - ESOMAR. Retrieved June 10, 2026, from


https://ana.esomar.org/documents/latin-america-conference-2014-spanish-


Videos

Ceremony: SSI Quest Awards

The SSI Quest Awards encourage industry creativity and innovation in surveys that lead to high respondent satisfaction. Chris Fanning, President & CEO of SSI, will present the 6th edition of the QUEST Awards.

Catalogue: Congress 2014: What Inspires?
Author: Chris Fanning
June 15, 2014
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Citation

Fanning, C. (2014a, June 15). Ceremony: SSI Quest Awards. ANA - ESOMAR. Retrieved June 10, 2026, from


https://ana.esomar.org/documents/ssi-quest-awards


Videos

Kids of today and tomorrow (Spanish)

Research shapes our brands, inspires our content and helps us communicate with our audiences. Nickelodeon has undertaken the most detailed, far-reaching analysis to date of 9-14 year olds. Given the geographic scope of the study, we provide in-depth...

Catalogue: Latin America 2014: Accelerating Growth
Authors: Jo McIlvenna, Carlos Garcia
June 15, 2014
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Citation

McIlvenna and Garcia (2014a, June 15). Kids of today and tomorrow (Spanish). ANA - ESOMAR. Retrieved June 10, 2026, from


https://ana.esomar.org/documents/kids-of-today-and-tomorrow-spanish-


Videos

Early inspirations

Keynote speaker: Jordan Casey, CEO, Founder, Programmer & Designer, Casey Games, Ireland.

Catalogue: Congress 2014: What Inspires?
Author: Jordon Casey
June 15, 2014
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Citation

Casey, J. (2014a, June 15). Early inspirations. ANA - ESOMAR. Retrieved June 10, 2026, from


https://ana.esomar.org/documents/early-inspirations


Videos

Why B2B/Industrial is different and what to do about it

Your gut is wrong more often than you think. B2B/Industrial is very different than B2C, but you ignore the voice of the market at your peril. In fact, if you are separated from your end user customers by distributors and channel partners, you may be...

Catalogue: B2B Forum 2014: Leading-Edge Research For B2B Marketing Excellence
Author: Mark Towery
Company: Geo Strategy Partners
June 15, 2014
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Citation

Towery, M. (2014a, June 15). Why B2B/Industrial is different and what to do about it. ANA - ESOMAR. Retrieved June 10, 2026, from


https://ana.esomar.org/documents/why-b2b-industrial-is-different-and-what-to-do-about-it


Videos

Innovation in customer feedback

Air France KLM and TNS will present the road taken to meet the high standards of modernity. Asking general satisfaction questions is no longer enough. After decades of satisfaction surveys, Air France KLM has finally turned a new page. Innovative...

Catalogue: Congress 2014: What Inspires?
Authors: Martijn van Keulen, Hans Zijlstra
Company: KANTAR TNS Malaysia
June 15, 2014
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Citation

van Keulen and Zijlstra (2014a, June 15). Innovation in customer feedback. ANA - ESOMAR. Retrieved June 10, 2026, from


https://ana.esomar.org/documents/innovation-in-customer-feedback


Videos

Is research to creativity like a pin to a balloon?

In theory, there should be a virtuous circle of research, creativity, and advertisement.Solid understanding of consumer motivation and reaction should yield communications that are engaging. Engaging communications generally yield higher ROI for...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Leonardo O'Grady, Joe Wheller, Charles Wigley
Company: Cimigo
June 15, 2014
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Citation

O'Grady, Wheller and Wigley (2014a, June 15). Is research to creativity like a pin to a balloon?. ANA - ESOMAR. Retrieved June 10, 2026, from


https://ana.esomar.org/documents/is-research-to-creativity-like-a-pin-to-a-balloon-


Videos

Eye in the sky

This talk will showcase a research project on the use of satellite images to classify the rural-urban status of a survey area/region by the Nielsen Singapore Measurement Science Innovation Lab. We explore the use of computational intelligence and...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Author: Timothy Banks
Company: Nielsen
June 15, 2014
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Citation

Banks, T. (2014a, June 15). Eye in the sky. ANA - ESOMAR. Retrieved June 10, 2026, from


https://ana.esomar.org/documents/eye-in-the-sky