Resources Library by ANA

Emotion-Inducing Fragrances

Sol de Janeiro (SdJ), a brand experiencing significant success with limited edition (LE) scents, often seeks to understand which fragrances resonate most strongly with consumers. This knowledge contributed to guiding their decision to transition...

Catalogue: Congress 2024

Authors: Nikolai Reynolds, Davide Baldo, Manuel Garcia-Garcia, Brittany Calvert, Mariana Kolomayets, Ashley Ericksen, Adriana Mora

Companies: Sol de Janeiro, IPSOS

January 1, 1970

Navigating the Epic Journey to Net-Zero

On the epic journey to mitigate the effects of climate change, the transition to electric cars stands at a pivotal crossroads. Like Odysseus, we need to navigate the perils ahead?can we overcome the challenges and steer towards a cleaner, healthier...

Catalogue: Congress 2024

Authors: Richard Hebditch, David Voxlin

Companies: SKIM, Transport & Environment (T&E)

January 1, 1970

Editorial

How fortuitous it is that we gather in Athens, the birthplace of democracy, arts, science and philosophy of Western civilisation. At a time when our global societies are being shaken by intersecting challenges in politics, climate, technology, gender...

Catalogue: Congress 2024

Author: Andrea Rademeyer

Company: ASK AFRIKA

January 1, 1970

Fear of Missing Out, Fear of Getting In

The rapid advancement of AI and generative AI has ushered in a new era of possibilities for marketers worldwide. AI's ability to analyse vast datasets, automate routine tasks and generate creative content has the potential to revolutionise marketing...

Catalogue: Congress 2024

Authors: Minh Nguyen, Mahima Surana, Munish Bhamoriya

Companies: Google, Google Japan, Accenture Singapore

January 1, 1970

Decoding the Dark Web

The ?dark web? is now the starting point of many ideas and movements that aren?t comfortable existing in view of mainstream culture. It?s hidden and detached, challenging and closed, hostile and acutely uncomfortable; it?s not a source of insight...

Catalogue:

Authors: Paul Labagnara, Katie Lucas

Company: The Lab Insight & Strategy

January 1, 1970

The (not so) Secret Tool for Policymakers, Politicians and the Private and Public Sectors

Catalogue: ESOMAR Citizen Insights Summit

Author:

January 1, 1970

Catalogue:

Author:

January 1, 1970

Usability Testing Factory

In the current customer/user experience (CX/UX) landscape, ensuring that digital products are intuitive and efficient is essential for any company's success. The banking sector, particularly in a highly competitive market like Brazil, faces growing...

Catalogue: Congress 2026

Authors: Claudia da Matta Furniel, Thyago Simoes, Leonardo Silvia

January 1, 1970

The Re-imagined Shelf Test

Catalogue: Congress 2025

Author:

Company: FFIND

January 1, 1970