Abstract:

The rapid advancement of AI and generative AI has ushered in a new era of possibilities for marketers worldwide. AI's ability to analyse vast datasets, automate routine tasks and generate creative content has the potential to revolutionise marketing strategies and customer experiences. However, the adoption of AI in marketing is not without its challenges. Marketers grapple with regulatory uncertainties, organisational barriers and the need to balance efficiency with creativity. This research paper aims to provide a comprehensive overview of the global AI landscape in marketing, examining the unique characteristics of different markets and industries.