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Citation

(2024a, October 01). Green power to the people!. ANA - ESOMAR. Retrieved October 17, 2025, from


https://ana.esomar.org/documents/green-power-to-the-people-


Videos

The LATAM Airlines Story

This is the story of harnessing cultural diversity to bring meaning to LATAM Airlines. Many airlines represent a country, but representing the cultural diversity of a region or continent is fraught with challenges. Does Peru or Chile make the best...

Catalogue: Congress 2024
Authors: Fiona Blades, Javier Reyes, Andre DAbreu
October 1, 2024
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Citation

Blades, Reyes and DAbreu (2024a, October 01). The LATAM Airlines Story. ANA - ESOMAR. Retrieved October 17, 2025, from


https://ana.esomar.org/documents/the-latam-airlines-story-12614


Videos

Uncomfortable

Research tends to avoid heavy issues and conversations, resulting in weak insights and toxic positivity. If a respondent is going through something heavy, they tend to be excluded. Asking questions about dark times and contentious cultural issues is...

Catalogue: Congress 2024
Authors: Ian Pierpoint, Adam Talkington
October 1, 2024
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Citation

Pierpoint and Talkington (2024a, October 01). Uncomfortable. ANA - ESOMAR. Retrieved October 17, 2025, from


https://ana.esomar.org/documents/uncomfortable-12626


Videos
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Citation

(2024a, October 01). Unearth Insights From the Unheard. ANA - ESOMAR. Retrieved October 17, 2025, from


https://ana.esomar.org/documents/unearth-insights-from-the-unheard


Videos
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Citation

Zeh and Moureaux (2024a, October 01). Mapping Billions of Synthetic Journeys. ANA - ESOMAR. Retrieved October 17, 2025, from


https://ana.esomar.org/documents/mapping-billions-of-synthetic-journeys-12622


Videos

ESOMAR News

Catalogue: Congress 2024
Author:
Company: ESOMAR
October 1, 2024
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Citation

(2024a, October 01). ESOMAR News. ANA - ESOMAR. Retrieved October 17, 2025, from


https://ana.esomar.org/documents/esomar-news


Videos

Leveraging AI For Optimized Acquisition and Consideration

In this session, we'll explore how GenAI is changing how brands can influence the path to purchase. We'll look at how you can better define consumer archetypes and optimize content strategy to align with their needs. We'll also look at how GenAI is...

Catalogue: Congress 2024
Author:
Company: SimilarWeb
October 1, 2024
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Citation

(2024a, October 01). Leveraging AI For Optimized Acquisition and Consideration. ANA - ESOMAR. Retrieved October 17, 2025, from


https://ana.esomar.org/documents/leveraging-ai-for-optimized-acquisition-and-consideration


Videos

When Content Meets People

In the modern media landscape, the BBC has an envious USP of being Netflix, Spotify, Sky News and The Athletic all rolled into one. Having a common understanding of the media decision-making drivers, and an understanding of how a range of media...

Catalogue: Congress 2024
Authors: Kenny Cunniffe, Katherine Duff, Kevin Thompson
October 1, 2024
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Citation

Cunniffe, Duff and Thompson (2024a, October 01). When Content Meets People. ANA - ESOMAR. Retrieved October 17, 2025, from


https://ana.esomar.org/documents/when-content-meets-people-12612


Videos
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Citation

Obukhova, Brezout and Guidi (2024a, October 01). Minds and Machine. ANA - ESOMAR. Retrieved October 17, 2025, from


https://ana.esomar.org/documents/minds-and-machine