Back

Leveraging AI For Optimized Acquisition and Consideration

Date of publication: October 1, 2024

Catalogue: Congress 2024

Company: SimilarWeb

Abstract:

In this session, we'll explore how GenAI is changing how brands can influence the path to purchase. We'll look at how you can better define consumer archetypes and optimize content strategy to align with their needs. We'll also look at how GenAI is fundamentally changing how consumers search and what this means for the future of brand tracking.

This could also be of interest:

Research Papers

AI Power and Human Expertise

Catalogue: Congress 2024

Authors: Nic Umana, Meghan Reinhardt, Donovan Kennedy

Companies: Zappi, MARS, Mars Wrigley

January 1, 1970

×

Citation

Umana, Reinhardt and Kennedy (1970a, January 01). AI Power and Human Expertise. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/ai-power-and-human-expertise


Research Papers

Mergers and acquisition

Catalogue: ESOMAR Global Healthcare 2001: Changes In Competitive Dynamics

Authors: Suday Karkera, Trilochan Raval

 

April 1, 2001

×

Citation

Karkera and Raval (2001a, April 01). Mergers and acquisition . ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/mergers-and-acquisition-


Research Papers

The Human AI Symbiosis

Catalogue: Congress 2024

Authors: David Smith, Adam Riley

Companies: Decision Architects, DVL Smith Consulting

January 1, 1970

×

Citation

Smith and Riley (1970a, January 01). The Human AI Symbiosis. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/the-human-ai-symbiosis


  • Video
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

(2024a, October 01). Leveraging AI For Optimized Acquisition and Consideration. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/the-human-ai-symbiosis