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Research papers

Defining and understanding the challenges

Our community is undergoing three revolutions at the same time. Technology, sociology and ethics are evolving, interacting and complementing each other. They are changing consumers' and companies' way of thinking and behaviour. They are also slowly...

Catalogue: Seminar 1988: Research For Financial Services
Author: Jacques de Keyser
June 15, 1988
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Citation

de Keyser, J. (1988a, June 15). Defining and understanding the challenges. ANA - ESOMAR. Retrieved April 01, 2026, from


https://ana.esomar.org/documents/defining-and-understanding-the-challenges


Research papers

A review of pros and cons of centralised research in manufacturing companies

Several different organizational forms for a multinational manufacturing company are examined, and the implications of these different structures for the nature of the marketing research function: in particular the degree of centralization or...

Catalogue: Seminar 1988: International Marketing Reserarch
Author: David Hawkins
June 15, 1988
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Citation

Hawkins, D. (1988a, June 15). A review of pros and cons of centralised research in manufacturing companies. ANA - ESOMAR. Retrieved April 01, 2026, from


https://ana.esomar.org/documents/a-review-of-pros-and-cons-of-centralised-research-in-manufacturing-companies


Research papers

Peoplemeter and scanner-method

Two methods of measuring television audiences are used in the Netherlands: 1. The electronic Peoplemeter, for which respondents have to press buttons to report their actual viewing behaviour and 2. The Scanner-method, which uses the day-after...

Catalogue: Seminar 1988: Media And Media Research
Author: Paul van Niekerk
June 15, 1988
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Citation

van Niekerk, P. (1988a, June 15). Peoplemeter and scanner-method. ANA - ESOMAR. Retrieved April 01, 2026, from


https://ana.esomar.org/documents/peoplemeter-and-scanner-method


Research papers

Marketing strategies as adopted by Ajinomoto in southeast Asia

The purpose of this paper is explaining to you our sales and marketing activities concerning "AJI-SO-MOTO" brand retail products in South East Asian countries.

Catalogue: ESOMAR/JMA/ARF Conference 1988: Innovation In Marketing, Advertising And Research
Author: Keiichi Koseki
June 15, 1988
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Citation

Koseki, K. (1988a, June 15). Marketing strategies as adopted by Ajinomoto in southeast Asia. ANA - ESOMAR. Retrieved April 01, 2026, from


https://ana.esomar.org/documents/marketing-strategies-as-adopted-by-ajinomoto-in-southeast-asia


Research papers

Meeting the multi-national companies' demands for global advertising research tools

The outcome of the association between McCollum/Spielman and GfK has been a great delight. In addition to-giving us the opportunity to visit Jutland in the dead of winter nd Duseeldorf in the midst of a major snow storm, it has proved a stimulating...

Catalogue: ESOMAR/JMA/ARF Conference 1988: Innovation In Marketing, Advertising And Research
Authors: Harold M. Spielman, Hans Heyder
Company: GfK
June 15, 1988
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Citation

Spielman and Heyder (1988a, June 15). Meeting the multi-national companies' demands for global advertising research tools. ANA - ESOMAR. Retrieved April 01, 2026, from


https://ana.esomar.org/documents/meeting-the-multi-national-companies-demands-for-global-advertising-research-tools


Research papers

The future development of international research...

The paper looks at the extent to which the development of international market research has paralleled the development of international and multi-national marketing. It considers the growth and development of global marketing and the emergence of...

Catalogue: Seminar 1988: International Marketing Reserarch
Author: John R. Goodyear
June 15, 1988
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Citation

Goodyear, J. R. (1988a, June 15). The future development of international research.... ANA - ESOMAR. Retrieved April 01, 2026, from


https://ana.esomar.org/documents/the-future-development-of-international-research-


Research papers

Service quality management

The banks that do well in the 1990's will be those which re-discover the customer and start to manage customer service. Customers tend to define service quality by what is spoken, heard or seen in their encounters with the bank. The 'service...

Catalogue: Seminar 1988: Research For Financial Services
Author: David Ballantyne
June 15, 1988
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Citation

Ballantyne, D. (1988a, June 15). Service quality management. ANA - ESOMAR. Retrieved April 01, 2026, from


https://ana.esomar.org/documents/service-quality-management


Research papers

Standard research products in industrial and professional markets

In recent years in the specialized sectors of B.V.A., I have been confronted with a complex problem common to diverse specific economic sectors. The major aim of the solutions sought was to provide advertisers responsible for advertising budgets very...

Catalogue: Seminar 1988: Business To Business Research
Author: Jean Pierre Ville
Company: BVA Group
June 15, 1988
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Citation

Ville, J. (1988a, June 15). Standard research products in industrial and professional markets. ANA - ESOMAR. Retrieved April 01, 2026, from


https://ana.esomar.org/documents/standard-research-products-in-industrial-and-professional-markets


Research papers

The use of pre-existing data banks for analysing local/micromarkets and optimizing branches' network

The paper describes the development, the structure and the possible contributions of a Data Bank identifying and and characterising in a lot of details numerous Local/Micromarkets. More than 200 autonomous polarisation markets have been defined...

Catalogue: Seminar 1988: Research For Financial Services
Author: Jean Quatresooz
June 15, 1988
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Citation

Quatresooz, J. (1988a, June 15). The use of pre-existing data banks for analysing local/micromarkets and optimizing branches' network. ANA - ESOMAR. Retrieved April 01, 2026, from


https://ana.esomar.org/documents/the-use-of-pre-existing-data-banks-for-analysing-local-micromarkets-and-optimizing-branches-network