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Citation

Kristian, P. (2024a, October 01). Unicorn, Wild Wisdom and the Ultimate Truth. ANA - ESOMAR. Retrieved May 14, 2025, from


https://ana.esomar.org/documents/unicorn-wild-wisdom-and-the-ultimate-truth


Videos

Navigating the Epic Journey to Net-Zero

On the epic journey to mitigate the effects of climate change, the transition to electric cars stands at a pivotal crossroads. Like Odysseus, we need to navigate the perils ahead?can we overcome the challenges and steer towards a cleaner, healthier...

Catalogue: Congress 2024
Authors: Richard Hebditch, David Voxlin
October 1, 2024
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Citation

Hebditch and Voxlin (2024a, October 01). Navigating the Epic Journey to Net-Zero. ANA - ESOMAR. Retrieved May 14, 2025, from


https://ana.esomar.org/documents/navigating-the-epic-journey-to-net-zero-12603


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Closing the Empathy Gap with LOreal's Global Connect Programme

LOreal has a history of putting consumers at the heart of its operations. The company actively observes, listens, follows, engages and creates based on consumer insights. This approach is ingrained in its DNA, driving purpose, innovation and business...

Catalogue: Congress 2024
Authors: Sandrine Morel, Delphine Vantomme
October 1, 2024
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Citation

Morel and Vantomme (2024a, October 01). Closing the Empathy Gap with LOreal's Global Connect Programme. ANA - ESOMAR. Retrieved May 14, 2025, from


https://ana.esomar.org/documents/closing-the-empathy-gap-with-loreal-s-global-connect-programme-12621


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Future Back

The direction in which society evolves?encompassing cultures, behaviours and businesses?resonates across all facets of life, influencing financial, emotional, intellectual and even spiritual realms. Recognising these behavioural trends not only aids...

Catalogue: Congress 2024
Authors: Luiza Rossi, Romina Odorico, Tiago Cunha
October 1, 2024
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Citation

Rossi , Odorico and Cunha (2024a, October 01). Future Back. ANA - ESOMAR. Retrieved May 14, 2025, from


https://ana.esomar.org/documents/future-back-12623


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Citation

Blades, F. (2024a, October 01). Seeing the Light. ANA - ESOMAR. Retrieved May 14, 2025, from


https://ana.esomar.org/documents/seeing-the-light


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Citation

Verbiest, S. (2024a, October 01). Youth marketing works. ANA - ESOMAR. Retrieved May 14, 2025, from


https://ana.esomar.org/documents/youth-marketing-works


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Citation

Cohen and Duhard (2024a, October 01). Synthetic Data in Marketing Studies . ANA - ESOMAR. Retrieved May 14, 2025, from


https://ana.esomar.org/documents/synthetic-data-in-marketing-studies--12636


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Citation

Olthof, C. (2024a, October 01). Couldn't Care less: Our Brains Reflexive Response to Brands. ANA - ESOMAR. Retrieved May 14, 2025, from


https://ana.esomar.org/documents/-couldn-t-care-less-our-brains-reflexive-response-to-brands


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Citation

Fafian and Kakouros (2024a, October 01). Bridging Tech and Touch. ANA - ESOMAR. Retrieved May 14, 2025, from


https://ana.esomar.org/documents/bridging-tech-and-touch