Resources Library by ANA

Television usage in a multi-channel environment

The number of TV channels available in Europe as a whole has grown by more than a third over the last year. Not only are domestic broadcast channels spilling into neighbouring countries, but satellite and cable channels are also expanding their...

Catalogue: Seminar 1987: The Application Of Research To Broadcasting Decisions

Authors: Tony Dent, Nicholas Winkfield, Sian Lloyd

June 15, 1987

Viewers are people too

This paper outlines some alternative approaches to the study of audience behaviour other than those solely based on ratings or metering households. Findings from recent surveys and qualitative research in the UK point to the need to consider viewing...

Catalogue: Seminar 1987: The Application Of Research To Broadcasting Decisions

Author: Michael Svennevig

June 15, 1987

Buyer behaviour and new product development

In this paper I discuss how this traditional process can be fruitfully reversed. We assume some target market share, and use our knowledge of the existing market to predict the new brand's penetration and repeat rates, share of requirements,...

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions

Author: Andrew S. C. Ehrenberg

June 15, 1987

Creating a service culture

This paper outlines the research programme which has been instituted to monitor the multifarious aspects of the Customer First Programme instituted in Lloyds Bank. This is initially planned to span two and a half years. The elements of the research...

Catalogue: Seminar 1987: Strategies For Service Management

Authors: Don Porter, John F. Swift

June 15, 1987

SME's

Successful enterprises within the whole SME structure are characterized by their high rate of flexibility. This fact forms the strength of SME's with regard to big companies. Flexibility is shown at its utmost in the ability to react effectively on...

Catalogue: Seminar 1987: M.M.I.S- Useful For The User

Author: P. van Dijk

June 15, 1987

Beyond viewing patterns

The paper discusses in general terms the implications and application of the changes in television systems, leading to an increasing diversity of choice, audience fragmentation to special target groups and a greater variety of media exposure...

Catalogue: Seminar 1987: The Application Of Research To Broadcasting Decisions

Author: Heinz Uekermann

Company: GfK

June 15, 1987

Report back from working groups

This book of proceedings was printed a few months after the seminar in order to incorporate the report of the 4 working groups held on the second day. The groups were as follows: Micro MMIS Measuring the Success of MMIS Modelling using MMIS Mainframe...

Catalogue: Seminar 1987: M.M.I.S- Useful For The User

Authors: Mark Katz, Barry Mahon

June 15, 1987

The Nipo-agrimonitor

The paper consists of two parts: 1. Part one describes the starting point of the Agrimonitor. This starting point is strongly connected with the understanding of and experience with some features of Dutch agricultural research in general and the...

Catalogue: Seminar 1987: Identifying Change in European Agriculture

Authors: Thieu H. Hendrinks, Elzo M. Boerema

Company: NIPO

June 15, 1987

The operation of retail audits in the Middle East

MEMRB has pioneered the introduction of retail audits to the Middle East. The first panels were established in 1971— 1972 and since then retail audit panels have been operating continuously in Saudi Arabia, Kuwait and the DAE. The first tasks...

Catalogue: Seminar 1987: Research In Arab Countries

Authors: Andreas Charalambous, Olympics Toumazou

Company: MEMRB

June 15, 1987