MEMRB has pioneered the introduction of retail audits to the Middle East. The first panels were established in 1971â 1972 and since then retail audit panels have been operating continuously in Saudi Arabia, Kuwait and the DAE. The first tasks that had to be undertaken, as is the case with the establishment of any audit panel, were the following: 1. The enumeration of the universe E. The selection of the panel 3. The operation of the panel.
Catalogue: ESOMAR/MERF/IAA Conference 1994: Challenges And Opportunities For Research In The Middle East
Author: Nicos Rossides
January 1, 1994
- This could also be of interest