Abstract:
MEMRB has pioneered the introduction of retail audits to the Middle East. The first panels were established in 1971â 1972 and since then retail audit panels have been operating continuously in Saudi Arabia, Kuwait and the DAE. The first tasks that had to be undertaken, as is the case with the establishment of any audit panel, were the following: 1. The enumeration of the universe E. The selection of the panel 3. The operation of the panel.
Research Papers
Retail audit panels in the Middle East
Catalogue: Seminar 1987: Research In Arab Countries
Author: Tony Antoniou
 
June 15, 1987
Research Papers
The business climate in post Gulf War Saudi Arabia
Catalogue: ESOMAR/MERF/IAA Conference 1994: Challenges And Opportunities For Research In The Middle East
Author: Nicos Rossides
 
January 1, 1994
