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The operation of retail audits in the Middle East

Date of publication: June 15, 1987

Catalogue: Seminar 1987: Research In Arab Countries

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Authors: Andreas Charalambous, Olympics Toumazou

Abstract:

MEMRB has pioneered the introduction of retail audits to the Middle East. The first panels were established in 1971— 1972 and since then retail audit panels have been operating continuously in Saudi Arabia, Kuwait and the DAE. The first tasks that had to be undertaken, as is the case with the establishment of any audit panel, were the following: 1. The enumeration of the universe E. The selection of the panel 3. The operation of the panel.

Andreas Charalambous

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This is a long description of some author details.

Olympics Toumazou

Author

This is a long description of some author details.

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Citation

Charalambous and Toumazou (1987a, June 15). The operation of retail audits in the Middle East. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/the-operation-of-retail-audits-in-the-middle-east