Back

The operation of retail audits in the Middle East

Date of publication: June 15, 1987

Catalogue: Seminar 1987: Research In Arab Countries

Company:

Authors: Andreas Charalambous, Olympics Toumazou

Abstract:

MEMRB has pioneered the introduction of retail audits to the Middle East. The first panels were established in 1971— 1972 and since then retail audit panels have been operating continuously in Saudi Arabia, Kuwait and the DAE. The first tasks that had to be undertaken, as is the case with the establishment of any audit panel, were the following: 1. The enumeration of the universe E. The selection of the panel 3. The operation of the panel.

Andreas Charalambous

Author

This is a long description of some author details.

Olympics Toumazou

Author

This is a long description of some author details.

  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
×

Citation

Charalambous and Toumazou (1987a, June 15). The operation of retail audits in the Middle East. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-operation-of-retail-audits-in-the-middle-east