Abstract:
MEMRB has pioneered the introduction of retail audits to the Middle East. The first panels were established in 1971â 1972 and since then retail audit panels have been operating continuously in Saudi Arabia, Kuwait and the DAE. The first tasks that had to be undertaken, as is the case with the establishment of any audit panel, were the following: 1. The enumeration of the universe E. The selection of the panel 3. The operation of the panel.
This could also be of interest:
Research Papers
Retail audit panels in the Middle East
Catalogue: Seminar 1987: Research In Arab Countries
Author: Tony Antoniou
 
June 15, 1987
Case Studies
Research in the Middle East
Catalogue: Seminar 1976: International Market Research
Author: George V. Vassiliou
 
April 1, 1976
