Resources Library by ANA

Cultural lag at Sweden's workplaces

In the early decades of this century it was not uncommon for someone to be worn out by 50 after a lifetime of hard labor. The notion that the age of 50 is a marker separating the productive from the less productive worker lingers on in many quarters...

Catalogue: Seminar 1989: The Untapped Gold Mine

Author: Greta Frankel

Company: KANTAR TNS Malaysia

June 15, 1989

Customer databank systems: Principles for making today's retail service offer a matter of organisation

Three principles, drawn from several hundred experiments on positioning service businesses, help to summarise why a customer databank system assists the retailer in the continuity of organisation-wide strategic planning. Principle 1 : In marketing a...

Catalogue: Seminar 1989: Adding Value To Retail Offerings

Authors: Oscar Schneersohn, Chris Macrae

April 24, 1989

Research in the 90's

The need exists to bring the individual back into the forefront of research, whether qualitative or quantitative. It is predicted that in the ’90’s, the mean score and the group discussion will decline in prevalence & disaggregated data...

Catalogue: ESOMAR Congress 1988

Authors: Michael M. Roe, Rory P. Morgan

September 1, 1988

Words and bytes (French)

The applications of computer language analysis in studies originated when micro-computing, linguistics and marketing came together. Since the principal element available for studies is language itself, analysts have concentrated upon creating methods...

Catalogue: ESOMAR Congress 1988

Author: Pascal Fleury

September 1, 1988

The buying process in large scale distribution

There is a large amount of research which deals with the buying behaviour of organizations and which brings to the fore the concept of "Buy grid" where a buying centre and the different phases in the buying process are identified. Our research...

Catalogue: ESOMAR Congress 1988

Authors: Anne Marie Schlosser, Jean-François Boss, Jose P. Dionisio

September 1, 1988

The buying process in large scale distribution (French)

There is a large amount of research which deals with the buying behaviour of organizations and which brings to the fore the concept of "Buy grid" where a buying centre and the different phases in the buying process are identified. Our research...

Catalogue: ESOMAR Congress 1988

Authors: Jose P. Dionisio, Anne Marie Schlosser, Jean-François Boss

September 1, 1988

The effective use of the tools of analysis by marketing-mix (French)

The problem of identifying consumer-reaction to different variables and in particular to those of pricing policy cannot be solved through the traditional approaches used up till now. We put forward here elements of the answer to the fundamental...

Catalogue: ESOMAR Congress 1988

Author: Rudolf Lewandowski

September 1, 1988

Beyond presence

This paper presents an account of a major research study conducted at the end of 1987 on behalf of Capital Radio pic. Capital Radio is a major independent radio station broadcasting in London and its immediate environs. This study was designed with...

Catalogue: ESOMAR Congress 1988

Authors: Carole Wilkins, John Clemens, Ruth Deacon

September 1, 1988

Image management

The laddering technique is specifically designed to understand the way in which product images are constructed. The technique involves establishing the link between product attributes, their consequences for the consumer and the personal values...

Catalogue: ESOMAR Congress 1988

Author: Jeanne Steward

Company: qed Ltd.

September 1, 1988