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Research papers

The mature market

In recognition of past neglect of mature consumers, Colgate-Palmolive is changing its ways. The initial steps have been taken and a continuing program will be maintained. The intent is to enrich the knowledge and understanding of mature consumers,...

Catalogue: Seminar 1989: The Untapped Gold Mine
Authors: Jacklyn H. Posner, Meryl Bass, Jim Figura
Company: Colgate-Palmolive
June 15, 1989
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Citation

Posner, Bass and Figura (1989a, June 15). The mature market. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/the-mature-market


Research papers

The over 50's (French)

The optimal marketing profit depends on the five elements which go together to male up the marketing mix those being: market, product, price, advertising, distribution. The study which SECODIP realised aimed to confirm the importance of these 5...

Catalogue: Seminar 1989: The Untapped Gold Mine
Author: Olivier Geradon de Vera
June 15, 1989
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Citation

Geradon de Vera, O. (1989a, June 15). The over 50's (French). ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/the-over-50-s-french-


Research papers

Typology of the marketing strategy in the perfume industry

We can date the introduction of the marketing concept into the fragrance industry back to at most 20 years. Some of the key actors of this industry are still questioning the validity of these concepts, at least when considering the upper segment of...

Catalogue: Seminar 1989: Research For Flavours And Fragrances
Author: Alain Charrueau
June 15, 1989
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Citation

Charrueau, A. (1989a, June 15). Typology of the marketing strategy in the perfume industry. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/typology-of-the-marketing-strategy-in-the-perfume-industry


Research papers

Life-style of the elderly in Austria (German)

Partial results of a comprehensive life-style study are presented here. The subsample of 50-to-75-year olds (n=1.500) was subjected to a cluster analysis with the help of 28 variables. Two of the five resulting clusters characteristically...

Catalogue: Seminar 1989: The Untapped Gold Mine
Author: Rudolf Bretschneider
Company: GfK
June 15, 1989
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Citation

Bretschneider, R. (1989a, June 15). Life-style of the elderly in Austria (German). ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/life-style-of-the-elderly-in-austria-german-


Research papers

Measurement of consumer perception and evaluation of odours as an aid to perfume selection

The physiological and psychological processes involved in odour perception are still not properly understood. It is not surprising therefore that researchers can experience difficulties when conducting consumer research for perfume development...

Catalogue: Seminar 1989: Research For Flavours And Fragrances
Author: Hugh Bain
June 15, 1989
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Citation

Bain, H. (1989a, June 15). Measurement of consumer perception and evaluation of odours as an aid to perfume selection. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/measurement-of-consumer-perception-and-evaluation-of-odours-as-an-aid-to-perfume-selection


Research papers

The over 50's

The optimal marketing profit depends on the five elements which go together to male up the marketing mix those being: market, product, price, advertising, distribution. The study which SECODIP realised aimed to confirm the importance of these 5...

Catalogue: Seminar 1989: The Untapped Gold Mine
Author: Olivier Geradon de Vera
June 15, 1989
×

Citation

Geradon de Vera, O. (1989a, June 15). The over 50's. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/the-over-50-s


Research papers

The successful aiming of communication at the new generation of retirees

"NOTRE TEMPS" came into the world twenty years ago... in May 1968! Today's generation of retirees has nothing in common with that of 1968. Yet many of the economic decision-makers of 1988 when they speak of today's retirees, evoke memories of their...

Catalogue: Seminar 1989: The Untapped Gold Mine
Author: Gilles de Courtivron
June 15, 1989
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Citation

de Courtivron, G. (1989a, June 15). The successful aiming of communication at the new generation of retirees. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/the-successful-aiming-of-communication-at-the-new-generation-of-retirees


Research papers

The use of life-style research for the analysis of eating habits in Austria (German)

The present paper contains the results of a typology concerning the eating habits of the Austrian population. The basic data were collected as part of a large life- style-survey among 4 persons. Therefore it becomes possible to analyse far reaching...

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?
Author: Gunda Plasser
June 15, 1989
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Citation

Plasser, G. (1989a, June 15). The use of life-style research for the analysis of eating habits in Austria (German). ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/the-use-of-life-style-research-for-the-analysis-of-eating-habits-in-austria-german-


Research papers

Stimulating creativity and communicating consumer opportunities to the perfumer

This paper outlines how the Sandpiper Database and Fragrance Evaluation System can be utilised to assist the marketer and perfumer in understanding consumer preference for fragrances internationally and in creating distinctive fragrances with high...

Catalogue: Seminar 1989: Research For Flavours And Fragrances
Author: V. L. Cooke
June 15, 1989
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Citation

Cooke, V. L. (1989a, June 15). Stimulating creativity and communicating consumer opportunities to the perfumer. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/stimulating-creativity-and-communicating-consumer-opportunities-to-the-perfumer