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Videos
The theory of the crime
Extracting insights from data is a lot like trying to solve a murder based on circumstantial evidence. We create one or more "theories" or narratives and then look to the evidence for confirmation of our hypotheses. This all works reasonably well...
Catalogue: Congress 2015: Revelations
Author: David G. Bakken
June 15, 2015
Videos
I speak therefore I am?
Meet Zhang Wei, 44 year old Aussie accountant; Li Wei, 64 year old bookbinder from Singapore and Li Qiang, 24 year old graphic designer from Vancouver. More disparate people you couldn't imagine. They have never met, never visited each other's...
Catalogue: Asia Pacific 2015: Asia Means Business
Author: Pete Cape
Company: Research Now SSI
June 15, 2015
Videos
Driving success through Big Data segmentation
The GFC posed an enormous challenge to GE Capital's consumer business in Australia given the seismic shift driven in consumer mindsets in relation to finance, credit and debt. To chart a course for success post-GFC, Nature and The Lab developed a...
Catalogue: Congress 2015: Revelations
Authors: Chris Crook, Kate Sokulski, Paul Labagnara, Peter Stuchbery
Company: Research Now SSI
June 15, 2015
Videos
20:20:20- 20 predictions for 2020
20:20:20, provocative theories that create real controversy! This research presents some of the latest thinking surrounding our ever-changing industry. Thereâs something for everyone in this piece as the 20 predictions are applicable to a range...
Catalogue: Congress 2015: Revelations
Author: Ernest Collings
Company: MESH Experience
June 15, 2015
Videos
Building digital brand engagement (Spanish)
The objective of this presentation is to share How PepsiCo uses Social Media Insights in Latam to position and activate main digital brands (Twistos/ EQlibri and Toddy).Sharing with the Audience the Regional Think and Local Digital Touch.?How PepsiCo...
Catalogue: Latin America 2015: Carnival of Insights
Author: Federico Barallobre
June 15, 2015
Videos
The zero moment of memory
This one-of-a-kind research is truly thought-provoking and may change the way you use technology. This lively presentation based on client and agency dialogue will illustrate a combination of emerging research methodologies through different...
Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Authors: Olga Churkina-Voigt, Nick Drew
June 15, 2014
Videos
When business gets emotional
Emotion plays a part in everything consumers do. But in B2B, it has played an increasingly more important role over the past decade â more than most marketers, researchers, and brand managers are willing to admit or measure. Some of their...
Catalogue: B2B Forum 2014: Leading-Edge Research For B2B Marketing Excellence
Authors: John Perls, Robert Passikoff
June 15, 2014
Videos
