Abstract:

The objective of this presentation is to share How PepsiCo uses Social Media Insights in Latam to position and activate main digital brands (Twistos/ EQlibri and Toddy). Sharing with the Audience the Regional Think and Local Digital Touch.? How PepsiCo looks for Social Media Insights to interact/ co-create with Consumers. (using different methodologies and partners) Showing how PepsiCo understands consumers’ social interactions to leverage brand engagement.? And sharing a Study Case of Twistos and Toddy, which won different awards regionally. Finally to remark the importance of understanding how key Targets (Women and Teens) use Social Media in Latam and explore the differences and similarities between countries.