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Videos

Inside the Gen Z Parental Mind

While less than 10% of Gen Z in the US are parents today, they will increasingly define the parenting landscape. Philips has embarked on a journey to get closer to this crucial audience of (future) parents and future-proof their strategy for the...

Catalogue: Congress 2024
Authors: Pauline Herbert, Aija Porina, Joeri Van den Bergh, Angie Deceuninck, Marieke Boers
October 1, 2024
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Citation

Herbert, Porina, Van den Bergh, Deceuninck and Boers (2024a, October 01). Inside the Gen Z Parental Mind . ANA - ESOMAR. Retrieved November 10, 2024, from


https://ana.esomar.org/documents/inside-the-gen-z-parental-mind--12592


Videos

Unleashing Innovation in Market Research

The rapid digitisation of data in recent decades has bestowed upon us a treasure trove of information. However, the escalating need for comprehensive insights has birthed a novel approach: synthetic data. This revolutionary concept, leveraging...

Catalogue: Congress 2024
Authors: Julia Brannigan, Kerry Jones
October 1, 2024
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Citation

Brannigan and Jones (2024a, October 01). Unleashing Innovation in Market Research. ANA - ESOMAR. Retrieved November 10, 2024, from


https://ana.esomar.org/documents/unleashing-innovation-in-market-research-12611


Videos

Reset and Reimagine

This paper represents a collaboration between Holland & Barrett, the UK?s leading health and wellness store; Prodege, a tech-enabled research and insights company; and Nexxt Intelligence | inca, a research technology provider specialising in...

Catalogue: Congress 2024
Authors: Heather O'Brien, Phil Sutcliffe, Ellie Ma
October 1, 2024
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Citation

O'Brien, Sutcliffe and Ma (2024a, October 01). Reset and Reimagine. ANA - ESOMAR. Retrieved November 10, 2024, from


https://ana.esomar.org/documents/reset-and-reimagine-12635


Videos

How data analytics has taken over fantasy football and won

Examining the evolution of the data analytics techniques being used in fantasy football and the valuable lessons they can offer market researchers??

Catalogue: Congress 2024
Author: Jon Puleston
October 1, 2024
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Citation

Puleston, J. (2024a, October 01). How data analytics has taken over fantasy football and won. ANA - ESOMAR. Retrieved November 10, 2024, from


https://ana.esomar.org/documents/how-data-analytics-has-taken-over-fantasy-football-and-won


Videos
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Citation

Adeoye, Ghabrial, Mumbu and Malek (2024a, October 01). AFRICA Panel . ANA - ESOMAR. Retrieved November 10, 2024, from


https://ana.esomar.org/documents/africa-panel


Videos
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Citation

Rossi , Calatrava and Ostler (2024a, October 01). AI-Driven Breakthroughs. ANA - ESOMAR. Retrieved November 10, 2024, from


https://ana.esomar.org/documents/ai-driven-breakthroughs


Videos

Empathy or Emptiness

In the rapidly evolving narrative of our age, artificial intelligence (AI) has taken centre stage, weaving its influence into every facet of conversation, from the boardroom to the water cooler. The sheer velocity of innovation in this space is...

Catalogue: Congress 2024
Authors: Ajay Bangia, Rollo McIntyre, Jim Legg
October 1, 2024
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Citation

Bangia, McIntyre and Legg (2024a, October 01). Empathy or Emptiness. ANA - ESOMAR. Retrieved November 10, 2024, from


https://ana.esomar.org/documents/empathy-or-emptiness-12573


Videos
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Citation

Rademeyer, A. (2024a, October 01). Introduction to the programme. ANA - ESOMAR. Retrieved November 10, 2024, from


https://ana.esomar.org/documents/introduction-to-the-programme-12582


Videos
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Citation

Romagnoli and Gasperi (2024a, October 01). Back to the Future. ANA - ESOMAR. Retrieved November 10, 2024, from


https://ana.esomar.org/documents/back-to-the-future-12649