Abstract:
Alpina has transformed its insights process, leveraging first-party data and retail assets to drive agile decision-making. This ecosystem boosts the visibility and impact of insights, allowing rapid responses to consumer needs and elevating Alpina's market positioning.
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Research Papers
Powerful insights
Catalogue: Congress 2005: Making A Difference
Authors: Edeltraud Kaltenbach, Ji-Seun You
Company: Maritz Research
September 21, 2005
