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Research papers

Strategic and Cultural Foresight

The automotive industry is going through a major transformation. Electrification, rising competition from Chinese OEMs, shifting consumer models favouring access over ownership and the acceleration of autonomous technologies are reshaping the...

Catalogue: Congress 2026
Authors: Alain Klapisz, Nicolas Riou
Companies: Renault Group, Brain Value
January 1, 1970
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Citation

Klapisz and Riou (1970a, January 01). Strategic and Cultural Foresight. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/strategic-and-cultural-foresight


Research papers

Reset and Reimagine

This paper represents a collaboration between Holland & Barrett, the UK?s leading health and wellness store; Prodege, a tech-enabled research and insights company; and Nexxt Intelligence | inca, a research technology provider specialising in...

Catalogue: Congress 2024
Authors: Heather O'Brien, Phil Sutcliffe, Ellie Ma
Companies: Nexxt Intelligence | inca, Prodege, Holland & Barrett
January 1, 1970
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Citation

O'Brien, Sutcliffe and Ma (1970a, January 01). Reset and Reimagine. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/reset-and-reimagine


Research papers

Unveiling the Power of Synergy in Innovation

Since late 2022, generative AI (GenAI) has emerged as a game-changer in the insights and innovation landscape, promising more than just efficiency gains. Ricola and Human8 conducted an experiment to delve into GenAI's practical application in...

Catalogue: Congress 2024
Authors: Annelies Verhaeghe, Thomas Troch, Elise Misse, Patricia Van der Hart
Companies: Ricola, Human8
January 1, 1970
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Citation

Verhaeghe, Troch, Misse and Van der Hart (1970a, January 01). Unveiling the Power of Synergy in Innovation . ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/unveiling-the-power-of-synergy-in-innovation-


Research papers

Empathy or Emptiness

In the rapidly evolving narrative of our age, artificial intelligence (AI) has taken centre stage, weaving its influence into every facet of conversation, from the boardroom to the water cooler. The sheer velocity of innovation in this space is...

Catalogue: Congress 2024
Authors: Ajay Bangia, Rollo McIntyre, Jim Legg
Company: IPSOS
January 1, 1970
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Citation

Bangia, McIntyre and Legg (1970a, January 01). Empathy or Emptiness. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/empathy-or-emptiness


Research papers

Semantic Frontiers

This paper outlines a novel trend analysis approach developed through a collaboration between Ipsos, Puratos and Professor Laurent Vuillon. Our primary objective is to transform fancy trends into clear, practical and valuable business actions,...

Catalogue: Congress 2024
Authors: Benjamin Bado, Benoit Hubert, Laurent Vuillon
Companies: Puratos, IPSOS, University of Savoie Mont Blanc
January 1, 1970
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Citation

Bado, Hubert and Vuillon (1970a, January 01). Semantic Frontiers . ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/semantic-frontiers-


Research papers

The Sounds of Social Media

As consumers and brands increasingly turn to social, sound plays a pivotal role in helping communications capture attention and evoke emotion. From sonic logos to designed on-brand soundtracks, brands can utilise a range of audio elements to gain a...

Catalogue: Congress 2026
Authors: Aaron Reid, Jeremiah Messer, Joel Beckerman
Company: Sentient Decision Science
January 1, 1970
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Citation

Reid, Messer and Beckerman (1970a, January 01). The Sounds of Social Media. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/the-sounds-of-social-media


Research papers

Empowering People Within Canada to Engage in Human Rights

The Canadian Museum for Human rights (CMHR) is the world?s first museum dedicated to human rights. As the CMHR celebrates its 10th anniversary, it is partnering with Humanity, a brand transformation agency, to revitalise and refresh their brand. To...

Catalogue: Congress 2024
Authors: Amy Knowles, Ryan Hughes, Riva Harrison
Companies: Canadian Museum for Human Rights, Research Strategy Group, Humanity
January 1, 1970
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Citation

Knowles, Hughes and Harrison (1970a, January 01). Empowering People Within Canada to Engage in Human Rights. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/empowering-people-within-canada-to-engage-in-human-rights


Research papers

The Human AI Symbiosis

The insight industry faces an existential threat from AIUntil now, technological advancements have primarily enhanced the industry, making tasks simpler, faster and more efficient. Progressions from face-to-face to telephone interviewing and online...

Catalogue: Congress 2024
Authors: David Smith, Adam Riley
Companies: Decision Architects, DVL Smith Consulting
January 1, 1970
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Citation

Smith and Riley (1970a, January 01). The Human AI Symbiosis. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/the-human-ai-symbiosis


Research papers

From Rigour to Relevance

Have you bought anything online recently? Of course you have. Online shopping has transformed the way we purchase everything ? from phone plans and music subscriptions to flights and holidays to cars and coffee machines. While online shopping offers...

Catalogue: Congress 2026
Authors: Cara Wee, Alice Martin, Ines Clave
Companies: SKIM, Air France-KLM Group
January 1, 1970
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Citation

Wee, Martin and Clave (1970a, January 01). From Rigour to Relevance. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/from-rigour-to-relevance